Interview Andreas Dornbracht - Part 1:
"Barrier-free is a term, that doesn’t whet people’s appetite"

05/12

Andreas Dornbracht is regarded as one of the most progressive thinkers in his industry. For a fittings and accessories manufacturer, the family company of the same name that he co-runs has provided an unusual amount of impetus for an integral approach to bathroom design. He also seems to want to help the industry progress towards a more holistic approach in his capacity as president of the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V., VDS), the umbrella organisation of the bathroom and sanitary sectors with member associations from industry, specialist wholesale and specialist trades. In the first part of this interview Dornbracht talks about demographic issues.

pop up my bathroom

Making of Pop up my Bathroom

05/12

The photo spreads show bathrooms in unusual places: an old factory, a greenhouse, a castle. They are intended to represent different environments – an urban setting, a life in the midst of nature and a luxuriously dignified ambiance. The scenographies are meant to remove the bathroom from its conventional context so as to reveal its creative potential. Each of the spreads establishes an emotional relationship between the respective trend concept and the user, whose fantasies – with the emphasis on my bathroom – have been turned into reality.

Interview Andreas Dornbracht - Part 1: "Barrier-free is a term, that doesn’t whet people’s appetite"

Making of Pop up my Bathroom

Interview Andreas Dornbracht - Part 1:
"Barrier-free is a term, that doesn’t whet people’s appetite"