advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.
The Condensed Bathroom provides the essence of modern bathroom culture in a compact space: when it comes to the ideal bathroom for urban areas and a target audience that wants to live where the action is without missing out on anything, this could well be the face of the future.
Even today, a wave of the hand is all it takes to start the water running or bathe the room in the desired light. It’s all possible thanks to complex digital controls that are either hidden away behind the wall or concealed in the products themselves.
When it comes to taking care of body and soul, the bathroom is taking on new meaning: as a private gym with hydrotherapy treatments in an individual feel-good atmosphere. Modern technology is used to integrate traditional techniques and create a personalised oasis.
Expectations of the bathroom have increased. At the same time, consumers no longer primarily define comfort in terms of traditional signs of luxury like marble or exclusive designer fittings, but in terms of personalised bathroom equipment and design.
At ISH 2017 in Frankfurt, he trend platform Pop up my Bathroom will be exploring the “Individual Bathroom”. Eight contemporary trends will be presented there and each one making the bathroom look completely different.