Trend Sophisticated Bathroom: furnished like home
The modern urban bathroom has style and takes a self-assured approach to its historical heritage. It doesn’t matter whether the furniture is meant for the living room or the bathroom.
The modern urban bathroom has style and takes a self-assured approach to its historical heritage. It doesn’t matter whether the furniture is meant for the living room or the bathroom.
When it comes to taking care of body and soul, the bathroom is taking on new meaning: as a private gym with hydrotherapy treatments in an individual feel-good atmosphere. Modern technology is used to integrate traditional techniques and create a personalised oasis.
Expectations of the bathroom have increased. At the same time, consumers no longer primarily define comfort in terms of traditional signs of luxury like marble or exclusive designer fittings, but in terms of personalised bathroom equipment and design.
The extensive lecture programme of the VDS trend forum presents expert talks, panel discussions and workshops on a broad spectrum of topics ranging from individualism all the way to digitalisation.
At ISH 2017 in Frankfurt, he trend platform Pop up my Bathroom will be exploring the “Individual Bathroom”. Eight contemporary trends will be presented there and each one making the bathroom look completely different.
Together or one after the other? That is the question. How can the usability of the (only) family bathroom be optimised if everyone insists on having his own space?
Nowadays, bathrooms are not only about functionality and technology, but also about imagination. And to fuel this imagination, some of the sanitary industry’s most creative minds think up new scenarios and ideas for using and designing the bathroom.
Why is a campaign about imaginary bathrooms so very successful? How meaningful is it to invent stunning images of all the things that are or could be feasible in the bathroom? Wouldn't practical tips be more suitable for creating incentives? After all, there are already so many beautiful bathrooms in ads! And aren't the benefits of modern shower toilets already sufficiently familiar to TV viewers as well?
Baked earth is one of the oldest building materials there is – this is such common knowledge that there's no need to cite the ancient Babylonians or – as is more oft en the case – the ancient Romans as proof. Even if we do have the latter to thank for the realisation that "baked earth" isn't just great for building with.
Where in our homes do we find relaxation? In front of the television, most people would say, and perhaps while we're cooking, and maybe ... when we're taking a bath. Or a shower. It's not unusual to lose track of time then. It doesn't matter whether you're getting ready to go to the cinema, reading the newspaper or enjoying the last quarter of an hour before bed.