Many users have the desire for a modern and comfortable bathroom,
which is characterised by the current lifestyle. What this means for craft and commerce, thereover Jens J. Wischmann talks about
these questions with his guests.
The colourways are changing constantly. If still neutral tones were asked yesterday, today these are rather strong colours. In her presentation, Gesa Hansen gives an overview of the current color scheme in the bathroom and kitchen.
People who have to cope with physical or agerelated limitations know just how important a safe and easy-touse bathroom is when it comes to their independence and wellbeing. In his lecture Jens J. Wischmann talks about current developments of barrier free bathrooms.
advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.