Pop up my Bathroom Atelier: The Trend Forum for Architects and Bathroom Planners at the ISH 2015

02/15

At the international ISH trade fair in Frankfurt (10th to 14th March), the “Pop up my Bathroom Atelier” lecture programme will again be shining a spotlight on the latest trend developments in the sanitary industry. The Pop up my Bathroom trend forum provides an abundance of ideas, informative presentations and fascinating panel discussions with distinguished speakers and international participants. 

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Freibad – Freedom within Four Walls

12/13

Why is a campaign about imaginary bathrooms so very successful? How meaningful is it to invent stunning images of all the things that are or could be feasible in the bathroom? Wouldn't practical tips be more suitable for creating incentives? After all, there are already so many beautiful bathrooms in ads! And aren't the benefits of modern shower toilets already sufficiently familiar to TV viewers as well?  

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