This summer is a hot one. We’re desperate
to cool off – in the sea, a crystal-clear mountain lake or the sauna. Sauna? That’s right –
because if you want to cool down, there’s nothing like working up a sweat first.
The colourways are changing constantly. If still neutral tones were asked yesterday, today these are rather strong colours. In her presentation, Gesa Hansen gives an overview of the current color scheme in the bathroom and kitchen.
advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.
The Condensed Bathroom provides the essence of modern bathroom culture in a compact space: when it comes to the ideal bathroom for urban areas and a target audience that wants to live where the action is without missing out on anything, this could well be the face of the future.
Even today, a wave of the hand is all it takes to start the water running or bathe the room in the desired light. It’s all possible thanks to complex digital controls that are either hidden away behind the wall or concealed in the products themselves.
When it comes to taking care of body and soul, the bathroom is taking on new meaning: as a private gym with hydrotherapy treatments in an individual feel-good atmosphere. Modern technology is used to integrate traditional techniques and create a personalised oasis.
Expectations of the bathroom have increased. At the same time, consumers no longer primarily define comfort in terms of traditional signs of luxury like marble or exclusive designer fittings, but in terms of personalised bathroom equipment and design.
At ISH 2017 in Frankfurt, he trend platform Pop up my Bathroom will be exploring the “Individual Bathroom”. Eight contemporary trends will be presented there and each one making the bathroom look completely different.
Nowadays, bathrooms are not only about functionality and technology, but also about imagination. And to fuel this imagination, some of the sanitary industry’s most creative minds think up new scenarios and ideas for using and designing the bathroom.
Why is a campaign about imaginary bathrooms so very successful? How meaningful is it to invent stunning images of all the things that are or could be feasible in the bathroom? Wouldn't practical tips be more suitable for creating incentives? After all, there are already so many beautiful bathrooms in ads! And aren't the benefits of modern shower toilets already sufficiently familiar to TV viewers as well?
Baked earth is one of the oldest building materials there is – this is such common knowledge that there's no need to cite the ancient Babylonians or – as is more oft en the case – the ancient Romans as proof. Even if we do have the latter to thank for the realisation that "baked earth" isn't just great for building with.
Where in our homes do we find relaxation? In front of the television, most people would say, and perhaps while we're cooking, and maybe ... when we're taking a bath. Or a shower. It's not unusual to lose track of time then. It doesn't matter whether you're getting ready to go to the cinema, reading the newspaper or enjoying the last quarter of an hour before bed.
We want to have it even better in our bathrooms in future. And we want the ultimate in technical convenience too. But without any complicated gimmicks, if you please, so that everyone can use it and we can all live barrierfree lives. It should be natural too, of course - and ecologically compatible. An exciting task for the industry, its designers and architects.
For the ISH 2013, the trend forum "Pop up my Bathroom" will once again be presenting the latest bathroom trends, this time for 2013/14. The trend platform takes a look at both the needs bathroom users are already practising and those that are still unmet and uses them as the basis for developing different types of bathrooms that are intended to meet users' future requirements.