HEWI translates the color theory of Goethe into the bathroom world of today
Dirk Dietz is a marketing specialist. He spent 12 years in office- and
field-based sales for ALNO AG before moving to HEWI and focusing on
barrier-free accessibility. Since 2013 he has been working at the HEWI Training Center, where he teaches
architects, planners and processors from Germany and abroad all about
barrier-free planning and construction.
Bernd
Steltner is an engineer who specialises in interior architecture. He worked as a lighting planner for
Hoffmeister before moving to HEWI, where he started out in product development
before moving to the Accessibility Service Center. Today he is a trainer at the HEWI Training
Centre, where he has been passing on his knowledge and expertise to thousands
of enthusiastic customers and partners for decades.
Goethe spent more than 20 years restlessly thinking, constantly
researching and experimenting with colours and their subjective impact. He developed a Theory of Colours and –
astonishingly – considered it the most important part of his work. “Imagination & Sensuality” aims to
trigger curiosity about the world of colours with an emotional look at their
effects – including in rooms.
Colour is as much part of life as red is part of a strawberry. “Ruby Red & Apple Green” stand for
HEWI’s palette of colours and materials for generating moods, providing
orientation and creating atmosphere. It’s no coincidence that they have been proving themselves in
architecture for 50 years and offer a diverse range of finishes and materials
for design concepts in architecture: high-gloss or matt polyamide, brushed
stainless steel, chrome, powder coating in various nuances and bicolor as a
combination of polyamide and metal.
Lecture: Phantasy & Sensuality – Goehte | Colour | Space vs. Ruby & Apple Green – HEWI | Colour | Space
Speaker: Bernd Steltner and Dirk Dietz, HEWI
Date: Wednesday, 13. March 2019, 11:00 am
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
The lecture will be translated into English simultanously.
