Interview Peter Wippermann:
“Self-design takes place in the bathroom – it’s as simple as that.”
Peter Wippermann specialises in communication strategies for trend-based brand management and is consulted wherever future issues are involved – at the VDS Trend Forum, for instance, the key convention of the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e. V., VDS), where Wippermann gave a lecture outlining his visionary interpretation of demographic developments.