Private Spa

As bathroom architecture opens up to lifestyle spaces and enhanced functions turn it into a private spa, the bathroom is experiencing a very special kind of update. Its snug features, innovative products and larger size are increasing both the amount and the quality of the time we spend in the bathroom: a megatrend.

Private Spa: A Room With No Limits

Clean water, clear air and the warmth of a summer’s day – that’s true luxury. Many people associate the feeling of being able to let go completely and enjoy the moment with a wonderful holiday experience. Or perhaps ... with a day in the bathroom. A private spa is a splendid place for taking a minibreak in your own four walls – after work, at the weekend or while the kids are at the neighbours’. And if an hour is all the time you’ve got, the bathroom can become a secluded island, a hotel bathroom or a lonely mountain cabin too. Or a place where every morning starts with a quick dip in an icy lake, a walk across wooden floorboards warmed by the sun or a one-minute dive into an exotic world. A place sheltered from the outside world, with everything the modern individual needs to relax and find his inner peace after a tiring day: privacy, beauty, tranquillity, water. Th e bathroom is becoming the focal point of a hedonistic culture that combines cultural sophistication with sensuousness, aesthetics, pleasurable sensations and rituals.

Private Spa redefines bathroom standard

The room concepts the bathroom industry has developed for this modern bathing culture exhibit a host of different elements such as cosiness, differentiated functions, water scenographies or rainfall showers – things that are not the slightest bit revolutionary on their own but can be meaningfully combined to produce an innovative, ambitious type of bathroom: the private spa. Th e private spa is a bathroom concept that turns routine into ritual and water into an experience. Th e wellness effect is created by features such as a rainfall shower, sauna or whirlpool tub, as well as soft factors like the ambience, furniture and a sensuous setting. First introduced by Pop up my Bathroom in 2011, the term private spa meanwhile stands for individual concepts that pursue a holistic approach to bathroom design with the goal of creating a place for experiences. Th ere are solutions big and small for implementing a private spa. Where one person opts for a horizontal shower, somebody else might only need a fountain-like washbasin or an attractive plant to make him feel he’s in a special place. But regardless of individual ideas about aesthetics, cosy furnishings, space and staging water, the private spa always means a little bit of luxury. Th e kind of luxury that is best enjoyed alone.