The Cosy Bathroom
architecture opens up to lifestyle spaces and enhanced functions turn it into a
private spa, the bathroom is experiencing a very special kind of update. Its
snug features, innovative products and larger size are increasing both the
amount and the quality of the time we spend in the bathroom: a megatrend.
Private Spa: A Room With No Limits
water, clear air and the warmth of a summer’s day – that’s true luxury. Many
people associate the feeling of being able to let go completely and enjoy the
moment with a wonderful holiday experience. Or perhaps ... with a day in the
bathroom. A private spa is a splendid place for taking a minibreak in your own
four walls – after work, at the weekend or while the kids are at the neighbours’.
And if an hour is all the time you’ve got, the bathroom can become a secluded
island, a hotel bathroom or a lonely mountain cabin too. Or a place where every
morning starts with a quick dip in an icy lake, a walk across wooden floorboards
warmed by the sun or a one-minute dive into an exotic world. A place sheltered from
the outside world, with everything the modern individual needs to relax and
find his inner peace after a tiring day: privacy, beauty, tranquillity, water.
Th e bathroom is becoming the focal point of a hedonistic culture that combines
cultural sophistication with sensuousness, aesthetics, pleasurable sensations
Private Spa redefines bathroom standard
concepts the bathroom industry has developed for this modern bathing culture
exhibit a host of different elements such as cosiness, differentiated
functions, water scenographies or rainfall showers – things that are not the
slightest bit revolutionary on their own but can be meaningfully combined to
produce an innovative, ambitious type of bathroom: the private spa. Th e private
spa is a bathroom concept that turns routine into ritual and water into an
experience. Th e wellness effect is created by features such as a rainfall
shower, sauna or whirlpool tub, as well as soft factors like the ambience, furniture
and a sensuous setting. First introduced by Pop up my Bathroom in 2011, the
term private spa meanwhile stands for individual concepts that pursue a
holistic approach to bathroom design with the goal of creating a place for
experiences. Th ere are solutions big and small for implementing a private spa.
Where one person opts for a horizontal shower, somebody else might only need a
fountain-like washbasin or an attractive plant to make him feel he’s in a
special place. But regardless of individual ideas about aesthetics, cosy
furnishings, space and staging water, the private spa always means a little bit
of luxury. Th e kind of luxury that is best enjoyed alone.