Private Spa

Photo: KEUCO
Background: Duravit
The Cosy Bathroom
As bathroom
architecture opens up to lifestyle spaces and enhanced functions turn it into a
private spa, the bathroom is experiencing a very special kind of update. Its
snug features, innovative products and larger size are increasing both the
amount and the quality of the time we spend in the bathroom: a megatrend.
Private Spa: A Room With No Limits
Clean
water, clear air and the warmth of a summer’s day – that’s true luxury. Many
people associate the feeling of being able to let go completely and enjoy the
moment with a wonderful holiday experience. Or perhaps ... with a day in the
bathroom. A private spa is a splendid place for taking a minibreak in your own
four walls – after work, at the weekend or while the kids are at the neighbours’.
And if an hour is all the time you’ve got, the bathroom can become a secluded
island, a hotel bathroom or a lonely mountain cabin too. Or a place where every
morning starts with a quick dip in an icy lake, a walk across wooden floorboards
warmed by the sun or a one-minute dive into an exotic world. A place sheltered from
the outside world, with everything the modern individual needs to relax and
find his inner peace after a tiring day: privacy, beauty, tranquillity, water.
Th e bathroom is becoming the focal point of a hedonistic culture that combines
cultural sophistication with sensuousness, aesthetics, pleasurable sensations
and rituals.
Private Spa redefines bathroom standard
The room
concepts the bathroom industry has developed for this modern bathing culture
exhibit a host of different elements such as cosiness, differentiated
functions, water scenographies or rainfall showers – things that are not the
slightest bit revolutionary on their own but can be meaningfully combined to
produce an innovative, ambitious type of bathroom: the private spa. Th e private
spa is a bathroom concept that turns routine into ritual and water into an
experience. Th e wellness effect is created by features such as a rainfall
shower, sauna or whirlpool tub, as well as soft factors like the ambience, furniture
and a sensuous setting. First introduced by Pop up my Bathroom in 2011, the
term private spa meanwhile stands for individual concepts that pursue a
holistic approach to bathroom design with the goal of creating a place for
experiences. Th ere are solutions big and small for implementing a private spa.
Where one person opts for a horizontal shower, somebody else might only need a
fountain-like washbasin or an attractive plant to make him feel he’s in a
special place. But regardless of individual ideas about aesthetics, cosy
furnishings, space and staging water, the private spa always means a little bit
of luxury. Th e kind of luxury that is best enjoyed alone.