Pop up my Bathroom showing Colour Selection at ISH 2019
During this year’s
leading international trade show for the sanitary industry, the ISH in
Frankfurt, things at the Pop up my Bathroom trend platform will be pretty
colourful. The trend experts are postulating the end of colour abstinence in
the lifestyle bathroom.
When it comes to colour, the industry is awakening from the deep sleep
it appeared to fall into following the Bahama Beige and Moss Green trauma of
the 1970s. After the postmodern 1980s, when glossy bathrooms in colours ranging
from trendy to way-out were de rigueur, only the (non-) colour white was deemed
acceptable as the essence of good taste. Over the last 20 years, cottage style,
urban minimalism and snug wood effects have gradually injected a bit more pep
into the bathroom again. And at the very latest with the advent of on-trend
finishes in metallic colour variants, it’s becoming increasingly clear that the
lifestyle cultivated in the rest of the interior is conquering the bathroom
along with the desire for more cosiness.
A very special, distinct version of that lifestyle is emerging in the
bathroom: black-and-white has no sooner established itself as a trend – and
thus more than a default option for purists – than colour accents are starting
to reappear. Here, the mix-and-match approach that is giving rise to brightly
painted vintage pieces, boho rugs and cushions in the living room or
accent-colour shelves in the kitchen often has lasting consequences: tiles,
furniture and even bathtubs are now available in all sorts of colours –
sometimes subtly tone-on-tone, sometimes in perky red, sometimes even in a
vivid combination of different shades.
In 2019, Pop up my
Bathroom will be a gallery for Colour Selection
The choice of colours is as individual as the people who furnish their
bathrooms. So as to present the multitude of options and the most stylish
combinations, the trend experts of the Pop up my Bathroom communication
campaign will be turning their special exhibition in the Europa room into a
gallery. There won’t just be colours on the walls, there’ll be pictures too –
pictures of bathroom objects that have been artistically defamiliarised, in a
stylish setting and in every colour arrangement imaginable, no matter how
unusual. The exhibition is definitely worth a visit – and not just for trade
professionals and design aficionados.
for the colour trends of ISH 2019.
Place: Messe Frankfurt, Hall 4.0, Saal Europa
From 2019 ISH is changing its sequence of days. In future, the event will begin on Monday. Next ISH will be held from 11 to 15 March 2019 (Monday to Friday).