Jörg Pütz about new ways in the cooperation of sanitary and HVAC partners
Photo: Hansgrohe
BAckground: Vereinigung Deutsche Sanitärwirtschaft e.V. (VDS)
Jörg Pütz was Head of Marketing Germany for Hansgrohe for a long time. Through close cooperation with the country sales companies, he has established the company for new target groups such as crafts, architects and project customers, and has built up channel marketing, thus driving the expansion of market shares in key European markets. As an entrepreneur within the company, Pütz has activated new opportunities on his various career paths, developed things continuously and efficiently and with high speed, while at the same time maintaining high quality, led to the success of the company. Since 2017 Jörg Pütz is an independent entrepreneur-consultant specialising in the field of building & living.
The
digitalised end customer: Jörg Pütz gives sanitary and HVAC partners tips on
how to accompany customers on the journey to their dream bathroom.
Because
of digitalisation, today’s end customers can influence how successful a company
is. That’s why it’s important to find out as much as possible about what
aspects of their bathroom project really matter to the end customer. The aim is
to ensure that their experiences with your company are positive and valuable
throughout the entire information and purchase process. That will give you a
crucial competitive edge.
Digitalisation
offers new opportunities for winning over relevant end customers. That calls
for a new kind of collaboration between all the market partners involved:
manufacturers, dealers and the skilled trades, as well as architects and
bathroom planners.
But what
does that mean for you when it comes to advising your end customers? Which
practical recommendations can you take away from it? That’s what Jörg Pütz’s talk is all
about.
Lecture: The Digitised Customer - New Ways in the Cooperation of Sanitary and HVAC Partners
Speaker: Jörg Pütz, Puetz Marketing to Grow
Date: Tuesday, 12th March, 1:00 pm and Thursday, 14th March 2019, 12:00 pm
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
The lecture will be translated into English simultanously.
