"Do colour and home trends also apply to the
bathroom? How can we make more turnover with colour? "asks the sales
department. "What mood does a certain trend colour create? How does it
affect the space and the psyche of the user?" The bathroom planners ask. And
these questions are justifiedly risen by employees from the fields of planning,
marketing, sales, trade and crafts.
"How can we heal with colours?" Architects and designers
sometimes ask after lectures and seminars on the subject of colour psychology. “I
want to clarify in advance: I cannot heal a single disease with colour, and unfortunately,
no certain colour can guarantee a sales increase, either,” answers
color expert Dr. Hildegard Kalthegener on these questions. If there were clear, easy to generalize answers, we
would all know and use these. Nevertheless, she is convinced that targeted and
self-confidently used knowledge about psychologically based colour trends can
contribute a lot to whether the customer in the bathroom studio or any person
in his or her own home will feel comfortable in a new bathroom. What
that means, she explains in her lectures in the Pop up Atelier at the ISH 2019.
The first requirement for successful colour design is to be precise with
any nuance. Colour plays a key role in ensuring that the interplay between
ceramics, wall paint, bathroom faucets and accessories is perceived as a
successful overall concept for the whole.
Lecture: Trend Oriented Colour Psychology for the Bathroom
Speaker: Dr. Hildegard Kalthegener, Farbstudio Dr. K
Date: Wednesday, 13th and Thursday, 14th March 2019, each 1:00 pm
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
The lecture will be translated into English simultanously.