Dr Hildegard Kalthegener talks about trend oriented colour psychology for the bathroom
Illustration: Farbstudio Dr. K
Background: Vereinigung Deutsche Sanitärwirtschaft e.V. (VDS)
"Do colour and home trends also apply to the
bathroom? How can we make more turnover with colour? "asks the sales
department. "What mood does a certain trend colour create? How does it
affect the space and the psyche of the user?" The bathroom planners ask. And
these questions are justifiedly risen by employees from the fields of planning,
marketing, sales, trade and crafts.
"Nothing learned but
color!" sometimes Dr. Hildegard Kalthegener in few words jokingly sums up
her career as a well-known colour expert and designer. She fell in love with
colour very early, painting lamps, door fittings and bicycles in her parents’
home. Decades later, the designer wrote her PhD thesis on the correlation of
artistic creativity and rationally comprehensible explanation with regard to
colour decisions. For many years she has been working in theory and practice within
the fields of design, marketing and architecture, mainly in Germany and Europe,
but sometimes also in Asia. The customers of Dr. Kalthegener come from trade
and manufacturing in various sectors of the furniture, paint, kitchen and
flooring industry; further partners are universities, architecture offices etc.
"How can we heal with colours?" Architects and designers
sometimes ask after lectures and seminars on the subject of colour psychology. “I
want to clarify in advance: I cannot heal a single disease with colour, and unfortunately,
no certain colour can guarantee a sales increase, either,” answers
color expert Dr. Hildegard Kalthegener on these questions. If there were clear, easy to generalize answers, we
would all know and use these. Nevertheless, she is convinced that targeted and
self-confidently used knowledge about psychologically based colour trends can
contribute a lot to whether the customer in the bathroom studio or any person
in his or her own home will feel comfortable in a new bathroom. What
that means, she explains in her lectures in the Pop up Atelier at the ISH 2019.
The first requirement for successful colour design is to be precise with
any nuance. Colour plays a key role in ensuring that the interplay between
ceramics, wall paint, bathroom faucets and accessories is perceived as a
successful overall concept for the whole.
Lecture: Trend Oriented Colour Psychology for the Bathroom
Speaker: Dr. Hildegard Kalthegener, Farbstudio Dr. K
Date: Wednesday, 13th and Thursday, 14th March 2019, each 1:00 pm
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
The lecture will be translated into English simultanously.
