advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.
the meantime, virtually every manufacturer communicates across all channels to
address not just the skilled trades and dealers but consumers too. And
size is no longer the sole guarantee of successful market penetration. Facebook,
Instagram, Twitter, WhatsApp and even chatbots are or are becoming must-haves. Consultant
and renowned bathroom designer Torsten Müller analyses various hits and misses
and ventures a look into the future to explain which social media strategy
options are available to the skilled trades.
Lecture: Social Media Strategies for the Sanitary Industry: Tops and Flops for Manufacturers and Design Users
Speaker: Torsten Müller, Bad-, Spa- & Interior-Design
Date: Thursday, 14. March 2019, 3:00 pm
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
The lecture will be translated into English simultanously.