Alain Reymond about materials as a driving factor of aesthetic and new forms


Alain Reymond, who was born and grew up in Basel, initially studied business management and political economics at the University of Basel. His passion for beautiful things then prompted him to do an Executive Master in Design | Art + Innovation at Basel Academy of Art and Design. In 2017, he obtained a master’s degree in cultural management at the University of Basel. After starting out at Laufen Bathrooms AG in product management, he is now the Swiss ceramic specialist’s Head of Design Management.

Most limitations in design result from the material and the production processes that are possible with it. But the reverse is also true: a material innovation can eliminate those limitations and lead not just to new forms but to a totally new aesthetic. In addition to a passion for experimentation, that also calls for innovativeness, courage, far-sightedness and design management that’s firmly anchored in the corporate culture. For Swiss bathroom brand Laufen, its self-developed SaphirKeramik was precisely such a game-changer: it presented the company with new technical challenges and led to a totally new appreciation of form and aesthetics. The innovative development of this material revolutionised ceramic sanitaryware design and helped establish a new spatial experience in bathroom architecture.

Lecture: Materials as a Driving Factor of Aesthetic and New Forms

Speaker: Alain Reymond, Laufen

Date: Monday, 11th March 2019, 1:00 pm

Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main

The lecture will be translated into English simultanously.

Click here for the complete programme.