Michael Schmidt about color, surface and material as fourth dimension in design and architecture


Michael Schmidt is an internationally active product designer. He graduated from Stuttgart University as an engineer in 1989, after which he took a postgraduate course in capital goods design at Stuttgart State Academy of Art and Design. He spent his first years in industry at Mercedes Benz and DesignworX, where he redesigned the logo of the AUDI brand in 1994. In 1996 he founded his own design studio, code2design, in Stuttgart. Michael Schmidt sees himself as a design author who translates stories into products. In 2011 he received the Aqua Cultura Award for his services to bathroom culture. Since 2019 he has also been an external consultant for innovation and design management at FSB.

"The details are not the details. They make the design." (Ray und Charles Eames)

Colour and finish have always been the fourth dimension of product design, architecture and interior design. They are closely linked with the material in which these applications are implemented. Without this dimension, the product or architecture is unfinished and often soulless. Without this dimension, the story is incomplete.

We are currently experiencing a return to old values and traditional craftsmanship as a counter-trend to globalisation and digitalisation (e.g. handmade and/or small-batch glass and ceramic products, but also Michelin-starred cuisine featuring regional products). At the end of the day, people are made of flesh and blood – they are analogue beings. They need spaces, materials, finishes and colour in order to find themselves and be moved. In our homes – and especially in the bathroom – we come into direct contact with the architecture, the products and their design.

Lecture: The Fourth Dimension in Design and Architecture: Color, Surface and Material

Speaker: Michael Schmidt, code2design

Date: Friday, 15. March 2019, 12:00 pm

Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main

The lecture will be held in German.

Click here for the complete programme.