Luxurious bathroom architecture is bringing producers, dealers and much sought-after specialist retailers the hoped-for profits. In prosperous major cities, the wholesale sector has long since homed in on this development with highly exclusive showrooms and competent advisors – who are now themselves approaching consumers directly. Some of the bigger manufacturers are also systematically addressing the demand for customisation and buying up owner-managed SMEs in order to secure additional USPs. As a result of this predatory competition, the playing fields in the bathroom business are getting smaller. Anybody who wants to keep a high profile in the market should consider adjusting to accommodate customer-specific requirements in good time. Modern, exclusive and emotional bathroom design is more in demand than ever before: it is fragrant, features mood-enhancing lighting and can fill the tub with water digitally via an app – style and function are being personalised across the board. Welcome to reality! 

Lecture: More luxury – the future in the bathroom. 

Speaker: Torsten Müller 

Date: Friday, 17. March 2017, 1:00 - 1:30 pm 

Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main 

A complete overview about the schedule you will find here.