Pop up my Bathroom
Where would you like to take a bath? How about a bathroom on the roof of a townhouse, by a lake in the forest or in an old vaulted cellar? Wouldn’t you like to climb into the water in a castle? Or walk across a floor of moss when you step out of the greenery-entwined shower? Perhaps you’d like to take possession of an old factory hall with enough room for adventurous furnished islands and so much space that you can dance in front of the washbasin? What would your favourite place look like?
The three photo spreads for this trend dossier, compiled in the run-up to the ISH, the world’s leading fair for The Bathroom Experience, Building, Energy, Air-conditioning Technology and Renewable Energies, show bathrooms in unusual places: an old factory, a greenhouse, a castle. They are intended to represent different environments – an urban setting, a life in the midst of nature and a luxuriously dignified ambiance.
Bathroom Interior, Easy Bathroom and Green Bathroom
The three bathroom scenographies describe the trends “Bathroom Interiors”, “Easy Bathroom” and “Green Bathroom”. They relate to function-differentiating room concepts “away from the wall”, sustainable bathroom design that takes the user “back to nature” and the concept of a comfortable and convenient bathroom that makes life easier for everybody, whatever their age. We decided to feature these three trends because we believe they will provide the decisive impetus for the development of new product concepts and new bathroom layouts, because they answer consumers’ need for more cosiness and relaxation, for environmentally aware behaviour and sensuous experiences, as well as for a straightforward, self-determined way of life well into old age.
Yours sincerely,
RA Jens J. Wischmann, MBA
Geschäftsführer Vereinigung Deutsche Sanitärwirtschaft e.V. (VDS)
P.S.
The "Pop up the bathroom" communication campaign by the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e. V./ VDS) to mark the ISH 2009 in Frankfurt was nominated for the International German PR Award 2010.