Torsten Müller reveals social media strategies for the sanitary industry

02/19


Torsten Müller

Already in 2006, Torsten Müller was presented by the magazine SCHÖNER WOHNEN as a top designer, meanwhile he sets standards throughout Europe in bathroom, spa and room architecture. In demand consultant of international manufacturers and craft enterprises as well as moderator and trend scout for trade fair runs with the press for trade fairs such as imm cologne, ISH Frankfurt and IFH / Intherm in Nuremberg. Torsten Müller is a trend scout at all European lead design fairs. He was also honored by designs designed by him, as well as products designed by him were nominated for the German Design Award.

The advance of the social media age is affecting the communication channels for the sanitary and HVAC sector too. In addition, branding is taking on overriding importance in marketing when it comes to sticking in target groups’ minds.


In the meantime, virtually every manufacturer communicates across all channels to address not just the skilled trades and dealers but consumers too. And size is no longer the sole guarantee of successful market penetration. Facebook, Instagram, Twitter, WhatsApp and even chatbots are or are becoming must-haves. Consultant and renowned bathroom designer Torsten Müller analyses various hits and misses and ventures a look into the future to explain which social media strategy options are available to the skilled trades.


Lecture: Social Media Strategies for the Sanitary Industry: Tops and Flops for Manufacturers and Design Users

Speaker: Torsten Müller, Bad-, Spa- & Interior-Design

Date: Thursday, 14. March 2019, 3:00 pm

Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main

The lecture will be translated into English simultanously.


Click here for the complete programme.