And even though nobody came to visit the event that has been so popular in previous ISH years, it was nevertheless seen by many: as a digital 360-degree exhibition with three trend installations that integrated more than 80 bathroom products from 12 participating ISH exhibitors, the Inside | Outside showcase depicts the most important trend developments in the bathroom. As a result, it became a genuine highlight of the trade fair and succeeded in communicating analogue content through digital means. One major advantage of this hybrid format is that its impact extends beyond the location and duration of the event.

The importance of holistic bathroom planning is growing – for all market participants in the bathroom sector. Whereas the bathroom “in front of the wall” is becoming increasingly cosy and gradually evolving into a lifestyle space, increasingly complex technology is required “behind the wall” in order to install the bathroom products. That’s why the makers of the exhibition are drawing attention to the synchronisation of design and technology with the trend showcase motto: Inside | Outside. The framework for the three trend installations, entitled Living Bathroom, Smart Bathroom and Green Bathroom, is provided by prefabricated prewall elements  from Geberit. The self-supporting technology panels determine the architecture of the exhibition in the form of simple isometries. At the same time, the unfinished look of the trend showcase provides impressive insights into a bathroom’s inner workings. Transparent walls merge with elements of the interior design.

“With this year’s Pop up my Bathroom trend showcase for the ISH digital 2021, we particularly want to provide added value for architects and tradespeople – the products in front of the wall will increasingly merge with the products behind the wall. This integrative approach to holistic bathroom planning will revolutionise the way new bathrooms are implemented in the next few years. Building owners will benefit from more creativity and greater flexibility. And we anticipate that prefabrication will result in a significant time saving for architects and tradespeople,” says Jens J. Wischmann, managing director of the VDS, in explanation of the focus of this year’s Pop up my Bathroom trend platform.

The video clips recorded in the exhibition, in which Jens J. Wischmann guides viewers through the installations and explains the trends, were part of ISH digital 2021 and are also available via the Pop up my Bathroom YouTube channel. Anyone especially interested in the new launches on show can access views and details of all the exhibits in a 360-degree tour.

Modern bathroom planning sticks to a particular theme or need. In the three trends described by Pop up my Bathroom, the wish for a cosy bathroom that’s a pleasure to spend time in, the desire for modern equipment and furnishings with functional added value and a high degree of customisability, as well as growing expectations with regard to sustainability, all play into each other.

Because whether the project involves a new build or the renovation of an existing room – today’s bathroom is a space sensation, private spa, innovation hub and the reflection of a modern interior design, all rolled into one. Pop up my Bathroom provides an up-to-the-minute overview of the three most important trends in the bathroom: the top trends Living Bathroom, Smart Bathroom and Green Bathroom feature all the design and equipment options of a modern bathroom.

More information about the exhibition? Here is the making of.

The Living Bathroom is a response to the still-growing demand for an individual, comfortable, convenient and cosy wellness retreat in one’s own four walls. Cosiness, zeitgeist, fashion and style are very much in demand as the cornerstones of a professionally planned bathroom, as are modern usage concepts that enhance the quality of the space and permit health-related activities. It’s featuring more furniture and more fabrics, is more flexible and more attractive. And all that is reflected in the new launches from the ISH digital 2021 exhibitors.

The Living Bathroom is a bathroom concept that turns routines into rituals and water into an experience. There is no other room that brings together the desire for cosiness and the fun of styling a special setting or where the need for wellness can be combined with a passion for fitness. And the wellness effect is dependent not just on elements like a rainfall shower, a sauna or premium furnishings but on soft factors like ambience, warmth and sensuous surroundings too.

You can find out which ISH digital 2021 novelties were shown in the Living Bathroom trend exhibition here.

Further information about the Living Bathroom you can find here.

Rather than showing the bathroom of a distant tomorrow, Pop up my Bathroom portrays the Smart Bathroom equipped with the technical possibilities of our time. The combination of products that are already on the market results in an exemplary Smart Bathroom: a mirror that doubles as an information centre, smart controls for water applications in the shower, app-controlled shower toilets, UV-based hygiene functions, intelligent lighting control via Alexa and co, and touchless technologies – all these features will become increasingly common.

Thanks to smart tech­nol­ogy, the bath­room can be pro­grammed to appeal to all the senses. An inno­v­a­tive light­ing con­trol sys­tem, a video wall in the shower area, a shower expe­ri­ence like a mon­soon or a light sum­mer rain, the sounds of nature and tempt­ing fra­grances: smart tech­nol­ogy can cre­ate an even more intense expe­ri­ence in the bath­room.

Here you can find out which ISH digital 2021 novelties were exhibited in the Smart Bathroom trend exhibition.

Further information about the Smart Bathroom you can find here.

The Green Bathroom is an evergreen that’s playing an increasingly important role for the bathroom sector. But the way to a sustainable bathroom isn’t only paved with highly complex technical products and state-of-the-art technologies; products made of natural and/or recyclable materials that can be used for many years to come also play a vital role. The Green Bathroom is a future concept that strives for the optimal combination of smart, water-saving and energy-saving products, eco-friendly industrial production, sustainable materials and enduring design – while simultaneously conveying a sense of being in touch with nature.

But up until now, there has­n’t been much focus on these aspects in the sto­ry­telling that goes with the plan­ning for a new bath­room. That seems to be chang­ing: pri­vate home own­ers are more and more mind­ful of ensur­ing a pos­i­tive envi­ron­men­tal foot­print and increas­ingly demand­ing a “green” bath­room. The Green Bath­room is a top trend and will dom­i­nate bath­room plan­ning in the years ahead.

You can find ISH digital 2021 novelties from the Green Bathroom exhibition here.

Further information about the Green Bathroom you can find here.