limitations in design result from the material and the production processes
that are possible with it. But the reverse is also true: a material
innovation can eliminate those limitations and lead not just to new forms but
to a totally new aesthetic. In addition to a passion for
experimentation, that also calls for innovativeness, courage, far-sightedness
and design management that’s firmly anchored in the corporate culture. For Swiss
bathroom brand Laufen, its self-developed SaphirKeramik was precisely such a
game-changer: it presented the company with new technical challenges and led to
a totally new appreciation of form and aesthetics. The innovative development of this
material revolutionised ceramic sanitaryware design and helped establish a new
spatial experience in bathroom architecture.
Lecture: Materials as a Driving Factor of Aesthetic and New Forms
Speaker: Alain Reymond, Laufen
Date: Monday, 11th March 2019, 1:00 pm
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
The lecture will be translated into English simultanously.