New design options with ViPrint – Ceramic shower trays with modern tile designs


A smooth and consistent look for your shower area, perfectly coordinated with your bath-room floor tiles – this is precisely the inspiration behind ViPrint, an innovative digi-tal printing technology for Villeroy & Boch ceramic shower bases. ViPrint allows the patterns of selected floor tiles to be printed on 19 different sizes of ceramic Subway Infinity shower bases.  

The decor reaches exactly to the edge because the shower trays are only cut after being glazed, imprinted and fired. The extremely sharp-edged cut then enables a flush-fit installa-tion in the tiled floor. The result: Every shower tray combines perfectly with the tiles with regard to its shape and design and ensures that the floor has a uniform and harmonious ap-pearance. 


Thanks to this process, Villeroy & Boch can now offer new options for individual bathroom design. The company has made substantial investments in its factory in Valence d’Agen for the digital printing machines and cutting machines. Production here is at present time mainly for the French market. Chris Tattersall, ViPrint project manager, explains: "With ViPrint, we want to strengthen our presence in the fast-growing shower tray market. Furthermore, the innovative printing also makes ceramic shower trays interesting for other markets in addition to France."  


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