This summer is a hot one. We’re desperate
to cool off – in the sea, a crystal-clear mountain lake or the sauna. Sauna? That’s right –
because if you want to cool down, there’s nothing like working up a sweat first.
The colourways are changing constantly. If still neutral tones were asked yesterday, today these are rather strong colours. In her presentation, Gesa Hansen gives an overview of the current color scheme in the bathroom and kitchen.
advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.
The latest trend developments in bathroom design – that was the main topic at this year’s Pop up my Bathroom Atelier trend forum at the ISH 2015. And as announced, the programme didn’t just provide informative lectures and fascinating panel discussions; it also led to some intense debates and talks that went beyond the scope of the actual presentations.
At the international ISH trade fair in Frankfurt (10th to 14th March), the “Pop up my Bathroom Atelier” lecture programme will again be shining a spotlight on the latest trend developments in the sanitary industry. The Pop up my Bathroom trend forum provides an abundance of ideas, informative presentations and fascinating panel discussions with distinguished speakers and international participants.
Water is one of the elementary requirements for life on earth. The human body consists of 60% water. About 71% of the surface of the earth is covered with water. Water is our most important aliment and, among other things, it serves as a means for bodily hygiene, the preparation of food or for energy production. It offers recreation and pleasure and is, moreover, a very attractive and sensuous material. The Designpreis Halle 2014 deals with even this topic: Water.