Let’s play. We’re out to build  

virtual spaces for the bathroom of tomorrow. 

The modern bathroom is a multifunctional place where elemental needs meet the desire for a little beauty in life, the desire for a sense of security and luxury. High-tech mingles with primordial naturalness, daily routines blend with cleansing rituals. United by design, materials, architecture. 

Pop up my Bathroom gives visions a place to unfold. A team of creatives, experts and trend researchers explores the possibilities that modern bathroom design holds for the bathroom culture of an individualistic society. We gather information, discuss tendencies, allow ideas to take experimental shape. With a realistic background, but with no real barriers. 

06/12

Unisono from Alape: Glassed steel in its purest form

With the new sit-on basin Unisono the Goslar-based manufacturer Alape wants to show the perfect utilisation of the glassed steel material and the delicate craftsmanship Alape, to the test once again. 

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06/12

Bisazza opens new cultural space with an exhibition of John Pawson

On 8 June 2012, the Bisazza Foundation will open a new cultural space 

dedicated to design and contemporary architecture in their headquarters in Montecchio Maggiore, near Vicenza. More than 6000 square metres will showcase works and mosaic installations created by internationally renowned artists and designers, as well as host temporary exhibitions from the foremost institutions around the world. 

 

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06/12

Duravit scores at the universal design award 2012

Duravit was on the winners' podium three times at the 2012 universal design award. It won the universal design award and the universal design consumer favourite award for its innovative OpenSpace shower partition, which was acclaimed by both the expert and the consumer jury, and received a further universal design award for its latest universal bath covers. 

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05/12

Interview Phoenix Design: “The bathroom is where you get ready for the day in the morning and wind down again in the evening.”

Designers are for ever asking themselves how the water comes out of the tap. Or why showering is so popular, how the experience could be enhanced even more and the shower made to use 10 litres instead of 12. Or why a bathroom fitting actually has to be made of cast brass. These and other questions, say Andreas Haug and Tom Schönherr of Phoenix Design, have given the German sanitary industry a competition-promoting culture of innovation. 

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05/12

Interview Andreas Dornbracht - Part 3:“A product with an aesthetic lifetime of 20 years is an ecological product.”

In the first two parts of the interview Andreas Dornbracht has talked about demographic and architectonical solutions in the bathroom. The third and last part deals with ecology. 

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05/12

Have a Cultivated take-off: with Grohe in the new Hilton Garden Inn Frankfurt Airport

The new landmark of Frankfurt airport, The Squaire, is deemed to be a masterpiece of contemporary architecture and aesthetic design. Its concept creates a unique experience of urbane sophistication by fusing offices, shopping facilities, restaurants and bars as well as hotels under one roof. This international business hotel not only benefits from its pre-eminent location at one of Europe’s most important air travel hubs but also treats its guests to a first-rate experience which blends all-round comfort with modern style. In the guest bathrooms, the design character of the house is accentuated by selected premium fittings from Grohe. 

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05/12

Interview with Andrea Wirges-Klein:“The sanitaryware is like an instrument in an orchestra.”

The work of architect Andrea Wirges-Klein (born in 1963) stands for what springs to mind when you think of holistic architecture: she plans and supervises new buildings that are progressive yet liveable, modernises context-sensitive existing buildings, refurbishes and redesigns listed buildings and provides advice and support for both private clients and public projects.  

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05/12

Interview Jans Wischmann:“Hey! I need this room!”

On the occasion of the ISH in Frankfurt, the world’s leading fair for the entire sanitation, heating and air-conditioning sector, Jens J. Wischmann, managing director of the VDS, explains the revolutionary ideas behind the pictures and headings of the new “Pop up my Bathroom” campaign. 

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05/12

Interview Andreas Dornbracht - Part 2:"As for construction architects, we need to trigger a shift in attitude."

In the first Part of the interview, Andreas Dornbracht, president of the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V., VDS), has talked about demographic issues of the bathroom. The second part is devoted to architectural solutions and room concepts. 

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05/12

Interview with Thilo Dreyer:“The first step towards a holistic design is listening.”

Listening to Thilo Dreyer, you soon realise what constitutes a good bathroom designer and sanitary expert: a passion for the bathroom as living space that has been precisely geared towards the customer’s needs.  

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05/12

Special Feature: Bathroom DesignPlanning for Happiness

The disappearance of spatial boundaries and walls, the new sense of snugness and the desire for more nature in the bathroom are resulting in a host of new possibilities for bathroom design. Today, anybody who wants a contemporary and future-viable bathroom needs more than a floor plan – he needs a concept. A professional bathroom designer can help ask the right questions and pave the way to personal bathroom bliss. 

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05/12

Interview Andreas Dornbracht - Part 1:"Barrier-free is a term, that doesn’t whet people’s appetite"

Andreas Dornbracht is regarded as one of the most progressive thinkers in his industry. For a fittings and accessories manufacturer, the family company of the same name that he co-runs has provided an unusual amount of impetus for an integral approach to bathroom design. He also seems to want to help the industry progress towards a more holistic approach in his capacity as president of the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V., VDS), the umbrella organisation of the bathroom and sanitary sectors with member associations from industry, specialist wholesale and specialist trades. In the first part of this interview Dornbracht talks about demographic issues. 

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05/12

Making of Pop up my Bathroom

The photo spreads show bathrooms in unusual places: an old factory, a greenhouse, a castle. They are intended to represent different environments – an urban setting, a life in the midst of nature and a luxuriously dignified ambiance. The scenographies are meant to remove the bathroom from its conventional context so as to reveal its creative potential. Each of the spreads establishes an emotional relationship between the respective trend concept and the user, whose fantasies – with the emphasis on my bathroom – have been turned into reality. 

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