Thorsten Moortz is a speaker, strategy consultant and coach for the skilled trades, dealers and industry. Innovative lighting has been one of his key areas of focus for 8 years. Over 160 lectures and seminars, coaching events for lighting design, specialist articles, product developments and support with the development of marketing strategies for manufacturers and the skilled trades make him one of the sector’s leading experts on lighting for the bathroom.
Anybody who continues to make products the focus of their sales pitch shouldn’t be surprised if prospective customers make comparisons with online offerings. But there are ways out that work in real life.
In this informative presentation, Thorsten Moortz shows how customers mention sales-clinching issues without any prompting at all during the very first consultation. Without any waffling or pressure whatsoever – purely by concentrating on the individuality of the future bathroom. And during the process, the planning professional can gauge the budget and drastically increase their conversion rate as well.
Lecture: Using individualism to triumph over online (price) comparisons
Speaker: Thorsten Moortz
Date: Thursday, 16. March 2017, 11:30 - 12:00 h
Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main
A complete overview about the schedule you will find here.
The Green Bathroom is a future concept that strives for the optimal
combination of smart, water-saving and energy-saving products, eco-friendly
industrial production, sustainable materials and enduring design – while
simultaneously conveying a sense of being in touch with nature.
The Smart Bathroom of the VDS exhibition Pop up my Bathroom at ISH digital 2021 was equipped with marketable products.
The trend
exhibition Pop up my Bathroom at ISH digital 2021 showed products
from the most important trends in the sanitary industry. The trend
towards the homely bathroom was shown in the Living Bathroom.