Thorsten Moortz is a speaker, strategy consultant and coach for the skilled trades, dealers and industry. Innovative lighting has been one of his key areas of focus for 8 years. Over 160 lectures and seminars, coaching events for lighting design, specialist articles, product developments and support with the development of marketing strategies for manufacturers and the skilled trades make him one of the sector’s leading experts on lighting for the bathroom. 

Anybody who continues to make products the focus of their sales pitch shouldn’t be surprised if prospective customers make comparisons with online offerings. But there are ways out that work in real life.  


In this informative presentation, Thorsten Moortz shows how customers mention sales-clinching issues without any prompting at all during the very first consultation. Without any waffling or pressure whatsoever – purely by concentrating on the individuality of the future bathroom. And during the process, the planning professional can gauge the budget and drastically increase their conversion rate as well. 



Lecture: Using individualism to triumph over online (price) comparisons 

Speaker: Thorsten Moortz 

Date: Thursday, 16. March 2017, 11:30 - 12:00 h 

Location: Saal Europa, Hall 4.0, ISH Frankfurt/Main 


A complete overview about the schedule you will find here.