Also this year the trend platform Pop up my Bathroom is part of the ISH - this time as a digital magazine. From March 22nd to 26th, it will contribute to the supporting program of ISH digital 2021 in the form of one-hour programs with information for exhibitors, trade visitors and journalists. The Pop up my Bathroom Magazine streams articles on the current industry and bathroom planning trends every day directly from the trade fair.

In the ISH digital 2021 studio set up especially for this purpose, the Pop up my Bathroom magazine reports on a key topic every day - with changing guests and experts (hosted by VDS managing director Jens J. Wischmann). In addition to the “Green Bathroom”, “Living Bathroom” and “Smart Bathroom” trends identified by Pop up my Bathroom, the focus is on two key issues in the sanitary industry: hygiene and renovation.