ISH 2027
Ideas for private and public bathrooms
Inspiration
Knowledge advantage
Dialogue
ISH 2027 | The world’s leading trade fair for HVAC + Water
15 to 19 March 2027 in Frankfurt am Main
World-leading trade fair
Industry meeting place and leading
platform for the sanitary and HVAC sector offering solutions for a sustainable
future.
ISH focuses on modern bathroom design, sustainable heating and
air-conditioning technology as well as intelligent home systems.
The
world’s leading trade fair is the flagship and the heart of the sanitary
and HVAC sector as well as a unique driver of innovation.
Under the claim "The Power of Solutions", ISH 2027 is set to launch as an international driving force for the building technology of tomorrow.
163,157 visitors from 150 countries took advantage of the world's leading trade fair in 2025 to find out about the latest developments and exchange ideas with leading market players.
The
world’s leading trade fair for HVAC + Water wasfocusde more strongly on
visitors and thus respond to developments in the industry.
The nine solution fields
ISH focused on solutions for a sustainable future
Solutions for bathrooms
Today, the modern bathroom is more than just
an oasis of well-being and a place of retreat. It is tailored to the
needs of its users and features smart technologies.
In
addition to the demand for design and accessibility, the issue of
sustainability is increasingly coming to the fore in both public and
private bathrooms.
Water and energy-saving technology make a decisive
contribution here, both in front of and behind the wall.
Individual
design options, high quality and timeless design also ensure a long
service life.
The use of natural and recyclable materials is also an
integral part of sustainable bathroom design.
The ISH will be showcasing solutions for modern sanitary facilities
for a wide range of different target groups in the following areas of
application:
Private Bathrooms
Today, the private bathroom is much more than a purely functional place.
It is a lifestyle space and an oasis of well-being. Smart water and
energy-saving products, durable design, environmentally friendly
industrial production and sustainable materials can be optimally
combined to convey a feeling of closeness to nature.
The ISH showcases equipment for the everyday bathroom, whether at home
or in a hotel, e.g. toilets, washbasins, shower trays, bathtubs, shower
enclosures, bathroom furniture and accessories as well as mixer taps and
showers.
Private SPAs, Pools & Wellness
Turning your own bathroom into a private spa promises a regenerative
break with a health-promoting effect - a piece of luxury. A private spa
includes both simple and highly complex products such as bathtubs or
whirlpools - for indoors or outdoors - infrared saunas or individually
programmable showers, classic water treatments, clean aesthetics, smart
products for soothing lighting and experience-enhancing multimedia
features.
The ISH showcases upmarket sanitary equipment for the private spa or hotel, including private swimming pools and saunas.
(Semi)public and industrial bathrooms
The coronavirus pandemic has brought the issue of hygiene into the
public eye and shown how important it is in all areas of daily life.
This is particularly true for public, semi-public and commercial
sanitary facilities such as in office buildings, shopping centres,
restaurants, gyms, hotels, event venues, schools and universities, as
well as in production buildings. Minimising manual surface contact and
antimicrobial surfaces can significantly reduce the spread of germs and
viruses. In addition, special requirements apply to these sanitary
facilities in terms of durability, robustness and low maintenance.
The ISH showcases products and equipment for public, semi-public and
industrial sanitary facilities, such as stainless steel sanitary
equipment, hygiene dispensers, hand dryers, touchless taps, etc.
Care sector bathrooms
Bathrooms for care homes, rehabilitation clinics and hospitals have
special requirements. The products used there must be able to withstand
constant stress and be functional. Spending time in the bathroom should
not just be for cleaning, hygiene and medical use, but should also allow
for normal bathing pleasure. At the same time, the bathroom should
offer sufficient freedom of movement for another person to assist with
personal hygiene.
ISH offers sanitary solutions for the individual needs of care
bathrooms, from washbasins and accessories to fittings, folding support
handles and seats, lifts, lifting baths and stand-up aids.
Bathroom installation
The installation of a new bathroom is subject to complex processes and
regulations. Due to demographic change and scarce resources, as well as
increased requirements and task packages, more efficient solutions are
needed for the trade. Modern installation systems and techniques save
time and installation costs while increasing customer satisfaction.
At the ISH, you will find prefabricated installation systems, flushing systems, shower channels and drains, among other things.
Premiere for product ideas
Curtain up for the industry's innovations
Impressions of the ISH 2025
Pop up my Bathroom
at ISH 2025
At ISH 2025, the industry platform Pop up my Bathroom has presented many important new products for the lifestyle-oriented bathroom, putting people at the centre of bathroom planning. Current trends that will be of decisive importance for holistic bathroom planning in the coming years were addressed.
Trendforum Design Plaza
The talk forum for ambitious bathroom planners and architects with
up-to-the-minute trend news, insights and opportunities for discourse
Solutions for bathrooms weren’t just about the latest developments in
bathroom design; it was about pioneering ideas for sustainable, convenient
and cosy bathrooms for the coming generation as well.
At the ISH, experts from a wide
range of disciplines came together to discuss the key issues facing the
industry.
The Design Plaza provided them with a platform for contemporary
discourse.
The Design Plaza, the information platform initiated by the VDS and other supporters together with Messe Frankfurt for creative people involved in bathroom planning and design at the ISH, dealt with the trend topics and challenges in bathroom design and architecture.
The photos show the Design Plaza at the ISH 2025.
ISH schedule (review 2025)
Dialogue on an equal footing
ISH provides spaces for dialogue, formats for knowledge transfer and
opportunities for socialising.
Concepts for both in front of and behind the wall are explained and
illustrated on the basis of the original products by competent representatives
of the exhibitors. Few fairs can rival the ISH when it comes to facilitating
intense dialogue between exhibitors and trade visitors on an equal footing,
with equal weight given to technology, creativity and practical implementation. The
resulting knowledge advantage is an added value that has a lasting impact. Communication
is a top priority – not just in the form of a dialogue between professionals,
but in the sense of socialising when the trade fair closes its doors for the
day as well.
Trends:
From lifestyle to sustainability - the trade fair platform for
progressive bathroom design.
Bathroom architecture:
Inspiring concepts for contemporary bathroom culture(s).
Brand worlds:
The fan deck for individual project developments.
Innovations:
Advanced product solutions for the challenges of today’s bathroom
design.
ISH provides spaces for dialogue,
formats for knowledge transfer
and
opportunities for socialising.
Socialising at the ISH
Premiere for new products
Innovative product, smart technology, new colour: the sector’s latest
launches make their debut.
The exhibitors who participate in the bathroom solution field gear their
product developments to the two-yearly rhythm of the world-leading ISH trade
fair and time the launch of their innovations to coincide with the event. The ISH is
a global stage for product premieres. A few examples:
New products
Keuco & Team 7: Bathroom furniture made from solid real wood
10/26
The new Edition Lignatur Art collection from Keuco and Team 7 combines solid natural wood with elegant ceramic or glass cover plates and recessed or surface-mounted enamelled washbasins to create a harmonious whole in the wash area. Additional cabinet units and mirrors complete the collection.
Incava: an architectural shower unit by Axor
04/26
A shower area free of visible fittings – that is Axor Incava, designed by Antonio Citterio – an integrated object that harmoniously combines a thermostatic control, hand-held shower and storage niche, whilst disappearing almost entirely into the wall.
KWC Homebox – easy to use, easy to install
01/26
The Homebox
from KWC is a compact concealed shower system with a wide range of options –
from simple shower setups to complete thermostatic systems with two outlets.
Today a trade fair means taking a stand.
The ISH provides the sector with an international forum for positioning
itself on current socially relevant developments.
Due to the great diversity of the industrial sectors and trades that it
covers, the world-leading ISH trade fair cannot restrict itself to a single
theme such as sustainability.
However, the very breadth of its scope represents a great opportunity to
formulate common interests and pursue goals where these areas intersect.
To this end, the trade show provides direction,
incorporates trends and encourages discourse on certain themes.
The ISH is one of the very few fairs where the different worlds of
technology, the trades, wholesale, design, interior design and architecture
meet on an equal footing and confront the growing challenges of technological
and social change together. Never have these challenges and the risk of
working at cross purposes been as great as in the last two years. That is why
the sector urgently needs the international forum provided by the ISH in order
to synchronise again through face-to-face contact and find joint solution
strategies – all the more so because the German landscape of brand-name companies occupies a leading position within
the global industry.
As a modern world-leading fair, the ISH has long been far more than “just” an international showcase; it is a driving force for the development of innovations. A forum that proposes structures and directions on the basis of which the sector can exchange views on the challenges it faces, discuss solutions and develop narratives that are taken up by companies, creatives and consumers all over the world.
Become part of the community and help us shape the future of bathroom planning. The next ISH in Frankfurt am Main will take place from 15 to 19 March 2027.