Kaldewei with “Gentle Strength” at Casa Decor in Madrid

“The proposal does not unfold as an explicit narrative scene, but rather as an enveloping atmosphere. The sculptural volumetry reorganises the space from a contemporary perspective, creating a subtle contrast between architectural precision and the warmth of the materials. The result is a serene environment that invites visitors to pause and reflect,” explains Isabel López Vilalta.

Aligned with this conceptual framework, the spatial narrative develops in a gradual, almost intuitive manner, deliberately avoiding immediate legibility. Visitors enter through a sequence of planes that are progressively revealed, encouraging a calm perception. A striking element is the mirror suspended from the ceiling, which introduces an unexpected perspective, expanding the understanding of both the space and its elements from a different viewpoint.

Likewise, the experience is rooted in a deliberate pursuit of balance among its components. Honest architecture, light, and materiality function as an integrated system: while the structure organises, the finishes add nuance, and the lighting modulates introspection. In this way, volumes are either revealed or softened, creating a dynamic and deeply sensory environment. The incorporation of translucent fabrics and a restrained colour palette also introduces a delicate counterpoint that softens the composition.

“The intention was not to impose an image, rather to craft an emotion,” explains Vilalta, continuing: “We wanted visitors to be guided by the space, to move through it without haste, and to understand it through perception, not only through sight.”

This approach is directly linked to the origin of the collaboration with Kaldewei, which stems from a project currently under development in San Sebastián. There, the designer’s studio, together with architect Ignacio Quemada, is working on the transformation of a former theatre into a hotel. As a result of this process, the brand developed pieces in a bespoke terracotta hue, whose materiality and tone are now carried into Casa Decor as an essential part of the concept.

Within the narrative, the bathroom furnishings take on a special prominence, contributing to a space conceived to be lived in. Among them, the bathtub Nuio Duo Zen Edition stands out, introducing a multisensory dimension through heat, sound and light, subtly accompanying the overall experience.

At the same time, a sense of wellbeing emerges from fundamental elements – proportion, lighting, and the selection of materials. In contrast to immediacy, the emphasis is placed on calm, quality, and timelessness. In a more secluded area, the sound of water in the shower adds a perceptual layer that evokes the ritual of bathing, reinforcing its wellness dimension. This concept reflects the evolution of the bathroom as a space dedicated to personal care.

The ILV* Isabel López Vilalta studio has created an intimate environment where the balance between light, material and form is expressed with understated elegance.

This point of convergence, almost a natural intersection between architecture, material and experience, is also where the affinity with Kaldewei lies. Not through an explicit presence, but through a shared understanding of design: honest, durable, and mindful of its impact over time. The collaboration with the ILV studio is built precisely on this foundation, where product and architecture engage in dialogue without imposing themselves. Steel enamel with its purity, strength and circular form, integrates as another layer of the project. Beyond aesthetics, both visions agree on conceiving the bathroom as an essential space, where the technical and the emotional balance naturally. In this way, the project transcends its temporary nature and embraces a logic of continuity, consistent with a design approach that looks beyond the present.

“Designed to be dismantled and reused, it will have a second life in Kaldewei’s showroom in Germany, thus extending its lifecycle,” Vilalta concludes.