10:00-10:30 a.m.: ISH 2025 Trends in the Solutions Field Bathrooms

Speaker: Frank A. Reinhardt (FAR.consulting)

In interior design, the bathroom is considered a specialised discipline in which bathroom planners must have both design expertise and technical knowledge as well as a good overview of currently available products. For several years now, they have received support in this area from the Pop up my Bathroom platform - an initiative launched by the Vereinigung deutsche Sanitärwirtschaft e.V. (VDS) and Messe Frankfurt on the occasion of the ISH. This year, Pop up my Bathroom will once again describe future developments in the bathroom as part of a trend exhibition. Trend researcher and curator Frank A. Reinhardt provides an outlook on the trends that will take centre stage this time. Followed by a guided tour of the Pop up my Bathroom exhibition and the hot spots in the bathroom solution field, the trend lecture is the perfect way to start the day at the trade fair.

10:45-11:05 a.m.: CEO Talk with Roberto Martinez from Kaldewei

Dennis Jäger (SBZ) in a talk Roberto Martinez of Kaldewei. 

12:00 - 12:30 Uhr pm: Branchen-Talk: Hygiene in the Bathroom

Industry-Talk with Peter Arens (Schell), Dennis Jäger (SBZ), Tim Baral (Baral Bad & Heizung)

Moderation: Jens J. Wischmann (VDS)

Hygiene in the bathroom - you'd think that would be a matter of course. However, a lot has changed in terms of hygiene culture, both in terms of sanitary products and consumer demands - at least since the coronavirus: innovative surfaces, flushing systems and drainage technology as well as the shower toilet, changing standards and a new awareness of the problem of ensuring drinking water quality meet the customer's desire for a balance between personal hygiene, comfort and ease of cleaning. The bathroom must not only function, but also look good and take up little time. In the latest VDS baseline study #germanbathrooms, 93% of respondents stated that they wanted to prioritise hygiene and ease of care when redesigning their bathroom. And the issue behind the wall is also more topical than ever (keyword: legionella). VDS Managing Director Jens J. Wischmann discusses what else is needed for a hygienic bathroom with his talk guests.

2:30-3:00 pm: The future of colour in bathroom design!

Speaker: Karl Johan Bertilsson and Sunny Tirunagaru

How should we think about colours in our bathroom design? The fact is that we are leaving the era of only wanting neutral colours in all our spaces to an era of welcoming colours. We are coming into an era when we need to have emotional connections to our spaces. Colour is one of the most important tools we have to create emotional connections. Our bathrooms are already spaces for reflections and becoming more and more spaces of well-being. And it is never about a single colour on a single furniture or detail, it is always a question of creating a full colour gestalt of our space. Our future colour design of bathrooms need a conscious approach of the choice of furniture, material and light to create the perfect emotional colour gestalt we want.

3:15-3:45 pm: Industry Talk: Human-Centred Bathroom Planning

Branchen-Talk mit Yvonne Wagner (H.D. Wagner GmbH), Nadia Stanke (stankeinteriordesign), Thorsten Moortz (handwerk.live)

Host: Frank A. Reinhardt (FAR.consulting)

At Pop up my Bathroom, the focus this time is entirely on people. They set the standard for bathroom layout, equipment functions and design. There is a growing realisation worldwide that we need to focus more on people and their needs in order to solve the problems of the future. This applies to architecture and urban planning just as much as it does to barrier-free offers or ergonomic and individualised products. Of course: washing hands, showering, bathing - these are some of the basic functions in the bathroom. But it is the multitude of other activities that make the bathroom a truly multifunctional room in the home. But how can you implement people-orientated bathroom planning? Frank A. Reinhardt talks about this with his guests.