Tuesday, 18 March
On the second day of the trade fair, Sven Ullrich will be
answering questions for Ideal Standard at the CEO Talk. The
second part of the speed briefings today is dedicated to international
exhibitors from the solutions field bathrooms and promises a varied and
entertaining firework of novelties. The trend presentation by the trend
researcher and curator of the Pop up my Bathroom event area will conclude
today's part of the Design Plaza, which is supported by the VDS.
10:00-10:30 a.m.: VDS press conference
On the occasion of the world's leading trade fair ISH 2025,
the German Sanitary Industry Association (VDS) invites to an international
press conference at the Design Plaza (Hall 3.1) in the heart of the Pop up my
Bathroom trend exhibition. The agenda includes the presentation of the basic
bathroom study #germanbathrooms, the latest information from the Barrier-free
Bathroom campaign and the presentation of Pop up my Bathroom's trends in the Solutions
Field Bathrooms. This will be followed by a press tour of the exhibition and
some selected exhibitors.
10:45-11:05 a.m.: CEO Talk with Sven Ullrich, Ideal Standard
Dennis Jäger (SBZ) in a talk with Svel Ullrich of Ideal Standard.
11:15-12:05 h: Speed Briefing Innovations ISH 2025 - 5 Companies present their ISH Highlights
Host: Lars Mörs (FAR.consulting)
5
exhibitors, their ISH highlights and 9 minutes to present them. Whether it's a
new bathroom furniture collection, an innovative fitting or a ground-breaking
new material: the speed briefing, which was successfully introduced at the last
ISH, is extremely popular. In compact form, it offers a perfect overview of the
new highlights of ISH 2025 in the sanitary room solution area in rapid
succession. Who will all be there? Let us surprise you.
12:15-12:45 pm: ISH 2025 Trends in the Solutions Field Bathrooms
Speaker: Frank A. Reinhardt (FAR.consulting)
In interior design, the bathroom is considered a specialised
discipline in which bathroom planners must have both design expertise and
technical knowledge as well as a good overview of currently available products.
For several years now, they have received support in this area from the Pop up
my Bathroom platform - an initiative launched by the Vereinigung deutsche
Sanitärwirtschaft e.V. (VDS) and Messe Frankfurt on the occasion of the ISH.
This year, Pop up my Bathroom will once again describe future developments in
the bathroom as part of a trend exhibition. Trend researcher and curator Frank
A. Reinhardt provides an outlook on the trends that will take centre stage this
time. Followed by a guided tour of the Pop up my Bathroom exhibition and the
hot spots in the bathroom solution field, the trend lecture is the perfect way
to start the day at the trade fair.
