It stands for a universal design that feels at home in different
interior styles: the IMO series from Dornbracht. After more than 13 years on
the market, IMO has now been given a facelift - with a refined, lighter and
more contemporary appearance.
The name – short for In My Opinion – is intended to express that
bathrooms should be designed according to personal wishes, no matter whether in
a guest, family or premium bathroom. The refinement by Sieger Design has now
given the tap a more delicate look. " But in making the refinements, we
have retained the proportions and traits that distinguish IMO: These include,
for instance, the striking shape of the spout, and the combination of two basic
geometric forms, the circle and the rectangle,” explains owner Michael Sieger.
Less water consumption and new product types
The water consumption of the basin fittings was also optimised as
part of the refinement. The reduced flow rate achieved a saving of
approximately 35%, with the spray pattern barely changed.
Lastly, Dornbracht added numerous new product types and finishes
to the series, so that IMO can adapt even better to individual ideas and
requirements: Just one of the many innovations is the two-hole mixer, where the
handle can be positioned anywhere on the washstand. With Matte Black, Dark
Chrome and Brushed Dark Platinum, there is also a far wider choice of dark
Hybrid forms and fluid transitions with AI support
The new IMO will be available from April 2024. With the aid of
artificial intelligence, a video piece has been created to emphasise the
universal character of the tap.
images translate the versatility of IMO in an eye-catching and playful way:
Providing the starting point were four, newly-created bathroom architectures
showing the fittings series in completely different settings – including a pink
guest bathroom, an urban apartment bathroom, a family bathroom in fresh, pastel
yellow, and the premium version in soft sage green. The shapes morph into one
another, allowing the bathrooms to transition smoothly between each other. The
forms, colours, and structures of the interior designs merge continually, and
are seen caught in dynamic motion. Dornbracht uses this to provide valuable
impetus for designing home bathrooms.