IMO from Dornbracht in a refined design
For the refinement, Dornbracht’s partner, Sieger Design, subtly changed the
striking, hybrid design form of the IMO series.
Photo: Dornbracht
It stands for a universal design that feels at home in different
interior styles: the IMO series from Dornbracht. After more than 13 years on
the market, IMO has now been given a facelift - with a refined, lighter and
more contemporary appearance.
The name – short for In My Opinion – is intended to express that
bathrooms should be designed according to personal wishes, no matter whether in
a guest, family or premium bathroom. The refinement by Sieger Design has now
given the tap a more delicate look. " But in making the refinements, we
have retained the proportions and traits that distinguish IMO: These include,
for instance, the striking shape of the spout, and the combination of two basic
geometric forms, the circle and the rectangle,” explains owner Michael Sieger.
Less water consumption and new product types
IMO
now has a lighter and therefore contemporary appearance: It is slenderer,
appearing more delicate, and even more intricate.
Photo: Dornbracht
The water consumption of the basin fittings was also optimised as
part of the refinement. The reduced flow rate achieved a saving of
approximately 35%, with the spray pattern barely changed.
Lastly, Dornbracht added numerous new product types and finishes
to the series, so that IMO can adapt even better to individual ideas and
requirements: Just one of the many innovations is the two-hole mixer, where the
handle can be positioned anywhere on the washstand. With Matte Black, Dark
Chrome and Brushed Dark Platinum, there is also a far wider choice of dark
finishes available.
Hybrid forms and fluid transitions with AI support
A morphing video,
produced with the aid of artificial intelligence, shows the universal character
of IMO in a playful way. The depicted interior designs merge, to produce innumerable architectures.
Photo: Dornbracht
Four new bathroom
architectures are the starting point for the moving
images. Here: the small guest bathroom, the “Powder Room”. IMO in Matte Black
creates a particularly expressive contrast against the pastel-pink background.
Photo: Dornbracht
In the “apartment
bathroom”, balanced browns are combined with wood
provide naturalness and homeliness. The bathroom
architecture is designed for urban living environments, conveying a visual
sense of openness and spaciousness, even in a small area.
Photo: Dornbracht
Vanilla and fresh
pastel yellow bring optimism and lightness to the “family bathroom”. IMO in
Chrome sets a soft tone, and remains refreshingly
calm. The steps up to the bath
are a special, architectural gesture: They are a convenient way for everyone in
the family to access the bath.
Photo: Dornbracht
The soft sage green
gives colour to the “premium bathroom”, and is combined with light shades of wood and
classic white elements to represent functional elegance. The stylish overall
appearance that emerges in combination with IMO in Brushed Dark Platinum
extends from the fitting, to the shower, to the bath.
Photo: Dornbracht
The new IMO will be available from April 2024. With the aid of
artificial intelligence, a video piece has been created to emphasise the
universal character of the tap.
The moving
images translate the versatility of IMO in an eye-catching and playful way:
Providing the starting point were four, newly-created bathroom architectures
showing the fittings series in completely different settings – including a pink
guest bathroom, an urban apartment bathroom, a family bathroom in fresh, pastel
yellow, and the premium version in soft sage green. The shapes morph into one
another, allowing the bathrooms to transition smoothly between each other. The
forms, colours, and structures of the interior designs merge continually, and
are seen caught in dynamic motion. Dornbracht uses this to provide valuable
impetus for designing home bathrooms.