Sustainable hand shower made from recycled material
For many people, taking a shower in
the morning is a daily ritual. At the same time, hot showers cause the most
energy costs and CO2 emissions in
private households. Our desire for wellness is therefore set against the
need to conserve water
and energy. With the Pulsify Planet Edition hand shower, Hansgrohe now wants to
make a contribution in terms of sustainable product development. The edition is
intended to stand for a holistic approach to product innovation and to include
resource conservation in all areas of the product life cycle.
What impact does the production, use and disposal of your own
hand-held shower have on the environment? How can the bathroom contribute to a
more sustainable future? "The biggest lever to save CO2 and energy,
results from the usage phase of the bathroom. Taking a hot shower for one
minute consumes about as much energy as driving an electric car at full
throttle on the highway for the same amount of time," describes Steffen
Erath, Head of Sustainability, Hansgrohe SE. That's why only six liters of
water per minute flow through the Pulsify Planet Edition, but with a high level
of showering comfort.
Resource conservation beyond use
However, the production and disposal of chrome-plated
products are also a burden to the environment. "We want to achieve nothing
but a good feeling with the hansgrohe shower experience. That's why we looked
at all aspects of the product life cycle and managed to switch to a recyclate
wherever water doesn't flow through in the Pulsify Planet Edition," says
Bens Ezhuthanavayalil Head of Product Management Showerplace hansgrohe, adding,
"We focus on cycles within our production in order to be able to recycle
the products and materials used for as long as possible. This not only leads to
a reduced use of resources, but also reduces transport routes within the
manufacturing process."
True to the sustainability principle 'Reduce, Reuse,
Recycle', the handle of the hand-held shower is made of recycled plastic. The
unique process for extracting this raw material was specially developed at
Hansgrohe. This ABS (Acrylonitrile-Butadiene-Syrene-Copolymer) coated plastic,
obtained from end-of-life products and rejects, is shredded and cleaned. This
is followed by conversion into a high-quality granulate. This alternative to
petroleum- and fossil-based primary plastics achieves a significant reduction
in energy consumption during production. The material itself offers a unique
look and elegant appearance in sandy colors due to the pattern of the flakes
bound in it. The hand-held shower is manufactured completely chrome-free. All
raw materials used are recyclable.
In addition to the hand shower, the Planet Edition includes
the Designflex shower hose. The yarns for the textile surface of the hose were
obtained from recycled PET bottles. All products in the collection blend
harmoniously into modern bathroom ambiences in terms of appearance and
functionality.