middle of the week, the Pop up my Bathroom Atelier lecture forum at ISH 2023 is
all about emotions. Be it in terms of bathroom planning, lighting design or
bathroom exhibition. Our bathroom professionals will show the emotional side of
the bathroom. But the importance of showrooms for the trade and retail sector
will also be highlighted. In addition, the focus is on sustainability in
relation to home and building technology. The CEOs of burgbad and Kermi will be
guests at the CEO Talks. But as usual, we start the day with the 10 most
important trends in the bathroom.
10:00-10:30 h: The 10 most important trends in the bathroom
Speaker: Frank A. Reinhardt (FAR.consulting)
With the daily lecture on the 10 most important
trends in the bathroom, the Pop up my Bathroom Atelier starts its fifth
edition. Which trends influence the function and appearance of the bathroom?
Trend researcher and design journalist Frank A. Reinhardt describes the four
current ISH trends - Emotional, Sustainable, Wellbeing and Tiny Bathroom - and
identifies the developments that are relevant for the bathroom.
10:45-11:15 h: The bathroom showroom as a success factor for the trades and dealers
Wadsack (Hofmann + Wadsack Innenarchitektur)
makes an exhibition successful? Does it fulfil the customers' expectations? How
can it profitably support sales? And what role does the product on display play
in this? Questions upon questions that interior designer Christian Wadsack will
answer in his lecture. He also takes a differentiated look at the differences
between showrooms in the trade and in retail. His current ERFOLGS_RAUM system
shows the future of the bathroom showroom. With almost 30 years of experience
in the industry, Christian Wadsack can draw on the planning and realisation of
numerous sales and presentation rooms.
11:30-11:50 h: CEO-Talk with Stefan Sallandt (burgbad)
Host: Nikolaus Klein (SHK-TV)
starting his career at an e-commerce start-up, Stefan Sallandt joined Procter
& Gamble as Key Account Manager in 2001. His many years there took him
through several stations in sales and marketing. Since 2019, he has been active
as a company founder and contributed his sales and marketing expertise to
various companies as Managing Director and Senior Advisor. On 1.7.2021, he took
over the management of burgbad AG. At the CEO Talk, Stefan Sallandt talks about
burgbad's pioneering role in sustainability, individualisation, architecture
and interior design in the bathroom.
12:00-12:30 h: For a better future: Responsible use of water as a resource
Host: Dennis Jäger (SBZ)
In 2015, the UN adopted the so-called Sustainable Development Goals (SDGs), 17 goals for sustainable development. Goal No. 6 states: The availability of clean water and sustainable sanitation should be ensured for all people. Against this background, Susanne Petry, Leona Vervoort and Marcus Staudt discuss topics such as water scarcity, the responsibility of business and urban planning, sustainable bathroom and sanitation planning - and what, for example, the Frankfurt Sustainability Centre PIER F and the complete bathroom manufacturer Duravit are already doing today.
12:45-13:30 h: Industry talk: Creating a bathroom showroom with emotional appeal
Host: Jens J. Wischmann (VDS)
the development of the bathroom from a purely functional to a lifestyle space,
the aesthetic performance component has increased significantly in recent
times. Circadian lighting control, multi-sensory shower experiences and smart
networking make the bathroom an increasingly technical space that
simultaneously conveys emotions. How can this emotionality be implemented in
showrooms in trade, industry and commerce? And what technical aids support
13:45-14:15 Uhr: Emotional lighting design in the bathroom
Thorsten Moortz (handwerk.live)
a completely new living ambience in the bathroom with different, even coloured,
light sources - a few years ago, this was only possible with a great deal of
planning effort and a high budget. Today, it is very easy to combine different
luminaires and to control them via a programmable scene. Even the planning
effort can be reduced to a few minutes with the appropriate know-how. In his
lecture, Thorsten Moortz shows exactly how this can work. Light thus becomes an
added value for customers and a unique selling point in bathroom planning.
14:30-14:50 h: CEO-Talk with Reiner Habermann (Kermi)
Host: Inga Wegemann (SHK-TV)
Reiner Habermann has been appointed
Managing Director of Kermi GmbH for Marketing and Sales of the Glass Solutions
Business Unit with effect from 1.1.2022. Employed by Kermi since 1993, he has
held various management positions in national/international sales - the last
few years as Head of Sales Kermi Sanitär worldwide. In the CEO Talk, Habermann
talks about the relevance of glass quality in shower enclosures, shower design
solutions and the Central Association of Sanitary Heating Climate campaign Time to Start.
15:00-15:30 h: Age-appropriate, barrier-free, care-friendly: three models for bathroom remodelling
Speaker: Daniela Heinemann (ABB)
demands are made on today's private bathroom: It should be just as suitable for
comfortable and long-lasting self-determined use as it is for the care of young
or elderly people. All of this should be achieved in a small space and with a pleasant
design, so that concerns such as relaxation and well-being are not neglected.
How can the conversion to such bathrooms succeed and what needs to be
considered when it comes to age-appropriate, barrier-free or care-oriented
wellness oases? Answers to these questions will be provided by Daniela
Heinemann, speaker for the Barrier-Free Bathroom Campaign, in her lecture.
15:45-16:30 h: Trend Talk: Emotional Bathroom
Host: Jens J. Wischmann (VDS)
bathroom has long since become a place of well-being in our homes. However, planning
and implementing a bathroom is a complex process that is traditionally
technically determined. But ultimately, bathroom use is about one thing above
all: pure emotion. The panel discusses how these emotions can be realised in
terms of lighting, product use and bathroom design.
Here you can find the other daily schedules: