Programme: Thursday, 16 March 2023


Thursday is industry day in the ISH lecture programme Pop up my Bathroom Atelier. The topic of hygienically safe drinking water will be presented by figawa with a lecture on materials in contact with drinking water and on the "Fit for Drinking Water" training initiative. The VdZ is offering four start-ups the opportunity to present their companies in a networking event. And the industry talk is about the next generation of craftsmen. Guests at the CEO Talks today are the managing directors of Laufen and Bette. The Trend Talks are about hotel bathrooms and the big topic of the future: Tiny Bathrooms.

10:00-10:30 h: The 10 most important trends in the bathroom

Speaker: Frank A. Reinhardt (

With the daily lecture on the 10 most important trends in the bathroom, the Pop up my Bathroom Atelier starts its fifth edition. Which trends influence the function and appearance of the bathroom? Trend researcher and design journalist Frank A. Reinhardt describes the four current ISH trends - Emotional, Sustainable, Wellbeing and Tiny Bathroom - and identifies the developments that are relevant for the bathroom.

10:45-11:15 h: Hygienically safe drinking water I - materials in contact with drinking water

Speaker: Volker Meyer (EDW)

The hygienic requirements for materials in contact with drinking water have been laid down for the first time at European level in the EU Drinking Water Directive. A positive list agreed at European level will make it possible to use materials uniformly in Europe in future. This requires some working aids for the industry and the responsible planners. The aim is to increase the high hygienic quality of products uniformly throughout Europe. Volker Meyer will present the latest developments in his lecture.

11:30-11:50: CEO-Talk with Antonio Linares (Laufen)

Host: Ings Wegemann (SHK-TV)

Antonio Linares joined the Roca Group in 2003, where he held various positions in corporate development and marketing. Since November 2019, he has been the new Senior Managing Director of Laufen and the Central North Europe division of the Roca Group. At the CEO Talk, Linares talks about innovations, collaborations with renowned designers and the special nature of Laufen's presentations.

12:00-12:30 h: Industry Talk: The function of hotel bathrooms in hospitality design

Talk guests: Stefan Hoske (Axor) and Corinna Kretschmar-Joehnk (JOI Design)

Host: Frank A. Reinhardt (

For many guests, the bathroom plays an important role when choosing a hotel. With their modern equipment and high-quality products, they offer a good start to the day and ensure relaxation in the evening. They reflect current trends and are thus often a source of inspiration for one's own bathroom - especially with regard to Tiny Bathrooms. Together with his guests, Frank A. Reinhardt takes a look at current developments in the hotel bathroom segment and what can be implemented in the private spa.

12:45-13:15 h: Startup@ISH Pitches

Host: Kerstin Stratmann (VdZ)

With the Startup@Pitches, VdZ presents young companies from the sanitary industry at ISH 2023. For the water sector, three start-ups will present their innovative products and services at the Pop up my Bathroom Atelier. The audience will receive interesting information on motivation, innovation and orientation of the start-ups in a condensed form.

13:30-13:50 h: CEO Talk with Thilo C. Pahl (Bette)

Host: Nikolaus Klein (SHK-TV)

After training as an energy electronics technician at Miele & Cie. in Gütersloh, Thilo C. Pahl completed a degree in mechanical engineering at RWTH University in Aachen, Germany. On the 1st January 2011, Pahl took up his position as managing partner at the Delbrück-based company Bette GmbH & Co. KG. At the CEO Talk he talks about the importance of the bathtub for the bathroom, the effectiveness of green steel and the significance of showrooms for the industry.

14:00-14:45 h: Industry talk: How can we get youngsters interested in the trades?

Talk guests: Birgit Jünger (ZVSHK), Jörg Wermes (SHK-Innung Köln), Jürgen Ruckdeschel (Local Branding Expert Group)

Host: Dennis Jäger (SBZ)

Shortage of skilled workers in the HVEC trade? There is not, quite the opposite is the case. But there is no question: the demand for skilled workers in the HVEC trade has increased enormously. Pressure is building up, especially on the subject of heat pumps. But long before the cry for more craftsmen was heard, the HVEC trade organisation initiated campaigns to present the profession in an attractive light. In the meantime, craft enterprises are benefiting from this. Despite many activities, there are still some open flanks. In order to attract more staff, HVEC companies should create conditions that, for example, inspire more women to take up the trade. The industry talk will address this and other points and show how craft entrepreneurs can strengthen the current positive momentum.

15:00-15:30 h: Hygienically safe drinking water II - "Fit for Drinking Water"

Speaker: Andreas Braun (ZVSHK) , Stefan Tuschy and Lars Neveling (figawa)

Further education and training in hygiene in drinking water installations is currently receiving additional legal support. The EU Drinking Water Directive must be implemented in Germany with a revised Drinking Water Ordinance. Due to this development, the sanitary associations BTGA, figawa and ZVSHK have set up a nationally uniform further training plan "Hygiene in drinking water installations". Lars Neveling will present the most important information on this training initiative in this lecture.

15:45-16:30 h: Trend Talk: Tiny Bathrooms

Talk guests: Sven Rensinghoff (Bette), Andrea Wirges-Klein (wirges-klein architekten) und Frank A. Reinhardt (

Host: Jens J. Wischmann (VDS)

The compact bathroom is no longer limited to the guest bathroom. Under the heading of urban living, industry and bathroom planning are offering innovative, customised solutions for small floor plans. But what are the technical requirements for a Tiny Bathroom? What solutions does the industry offer? And what needs to be considered when planning this highly demanding task? These and other questions will be discussed in this panel talk.

17:00-17:45 h: Evening talk: Technical regulations and generally recognised codes of practice

Talk guests: Rainer Kryschi, Felicitas Floßdorf, Olaf Heinecken

Host: Moderation: Volker Meyer (figawa)

More information to follow

Here you can find the other daily schedules:

Daily schedule Monday

Daily schedule Tuesday

Daily schedule Wednesday

Daily schedule Friday

The complete programme can be found here.