Hotspot Water isn’t just a
trend forum dedicated to the bathroom, water and lifestyle, it’s also a
discussion platform for the entire bathroom sector. The forum is jointly organised and hosted by the
German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft
e.V./VDS) and Messe Frankfurt.
In addition to current developments in the bathroom
industry, The Bathroom Experience also presents forward-looking solutions for
sustainable, cosy and urban bathrooms for the coming generation. At ISH, the
world’s leading fair for HVAC and water that takes place in Frankfurt from 13
to 17 March, experts from a wide range of disciplines come together to discuss
the key issues facing the industry. Located in the midst of the inspiring
exhibition at the Pop up my Bathroom trend platform, which is located in Hall
3.1 this year, the talk forum is an informative hotspot. Initiated by
the VDS in close collaboration with Messe Frankfurt, the programme is primarily
aimed at a professional audience from the trades, bathroom planning, interior
design and architecture.
“Since its premiere back in 2013, the Pop up my
Bathroom Atelier forum has evolved into an information hotspot. This time
round we’re particularly focused on an interdisciplinary exchange – we’ve never
had so many experts on the stage as this year,” says Jens J. Wischmann,
managing director of the VDS, in anticipation of some intriguing discussions on
a wide range of topics.
Talk, talk, talk: panel discussions top the agenda
Besides panel talks on the four trends identified by
Pop up my Bathroom (the Sustainable, Wellbeing, Emotional and Tiny bathroom typologies),
there will also be discussions focusing on two other current developments that
are affecting the private bathroom: cosiness and colour in the bathroom. Under the
heading Industry Talks, there will also be a series of fascinating panel
discussions on women in the trades, design expertise in bathroom planning,
emotionality in the bathroom and barrier-free accessibility. On the last
day of the fair, a final panel talk will look at the future of the bathroom and
the developments affecting dealers, the trades and industry.
Keynotes provide an overview of the sector
In addition to the panel discussions, the programme
also includes a series of keynote presentations. Each day,
trend researcher and design journalist Frank A. Reinhardt will kick off the
programme by describing the 10 most important bathroom trends and identifying
developments that are relevant to the bathroom.
This year too, in conjunction with related
associations, the VDS is looking at a range of topics that affect the industry.
figawa, for instance – Germany’s Association
of Companies for Gas and Water Technologies – is presenting the topic of
hygienically safe drinking water in terms of the materials that come into
contact with drinking water, as well as the “Fit for Drinking Water” training
initiative. There will also be a presentation in collaboration
with ZVSHK – the German Sanitation, Heating and Air Conditioning Association –
covering various aspects of rainwater harvesting.
Barrier-free accessibility is an important point when
it comes to planning a bathroom. What are the differences between “barrier-free”,
“age-appropriate” and “care-friendly”? What about grants and funding? And what
needs to be taken into consideration with regard to barrier-free construction? These aspects
will be the subject of talks by Daniela Heinemann (Barrier-Free Bathroom
Campaign) and Martin Schäpermeier (Kaldewei). How does a
bathroom showroom become a sales factor? How can it generate
an emotional response from customers? How should a showroom differ
depending on whether it’s for a dealer or the trades sector? Those are
just a few of the points that interior designer Christian Wadsack will be
covering in his presentation.
It goes without saying that the recurring themes
of bathroom design – colour and light – will be on the agenda at this year’s
ISH trend forum too. Colour expert Dr Hildegard Kalthegener looks at
the current colour palette and makes some predictions about coming colour
trends, lighting expert Thorsten Moortz illuminates the emotional and smart
side of lighting design for the bathroom, and Torsten Müller looks at the
overall bathroom design from an emotional perspective.
New on the agenda: CEO Talks and Speed Briefing
Is the bathroom business in crisis? Or does the
sector have its eye on several growth markets right now – is it predicting “gold
taps”, high drinking water quality and barrier-free bathroom interiors? In Hotspot
Water, CEOs from exhibiting bathroom companies answer critical questions from
Inga Wiedemann and Nikolaus Klein (both from SHK-TV). Eight CEOs
from some of the sector’s leading brand-name companies will talk live about
strategies, their brand presentation at ISH, current communication activities
and their latest new launches, as well as the outlook for 2023, which promises
to be an important year. The following CEOs have confirmed
their participation: Stefan Sallandt (burgbad), Antonio Linares (Laufen), Cyril
Stutz (Geberit), Georg Lörz (Villeroy & Boch), Jürgen Kalmbach (Hansgrohe),
Reiner Habermann (Kermi) Stephan Tahy (Duravit) and Thilo C. Pahl (Bette).
Another new point on the agenda is the Speed Briefing
scheduled for the Tuesday: 10 exhibiting companies will present their ISH
highlights in quick succession. Each will focus on their innovations, new
launches or collections in 8-minute presentations – an impressive and compact
showcase of the relevant innovations from The Bathroom Experience at ISH 2023. Finally, on
the Friday, the programme will end with a talk with Stefan Seitz, who will take
stock of this year’s trade fair and sum up the outlook for ISH 2025.
As always, the Pop up my Bathroom Atelier will also be
hosting crowd-pulling talks on the latest trends with some of the biggest names
in the sector, including Sandra Hunke, Gesa Hansen, Sebastian Herkner,
Christian Werner, Eva Marguerre & Marcel Besau, and kaschkasch.
All talks will be simultaneously translated into
English or German as appropriate.
Location: Hall 3.1, Booth D67