The bathroom has undergone a continuous upgrade in recent years. And the .Living Bathroom is a response to the still-growing demand for an individual, comfortable and cosy wellness retreat in one’s own four walls. Cosiness, zeitgeist, fashion and style are very much in demand as the cornerstones of a professionally planned bathroom, as are modern usage concepts that enhance the quality of the space and permit health-related activities. The .Living Bathroom features more furniture and more fabrics, is more flexible and more attractive.

Also, our repost of Keuco`s (2nd place) Royal Match mirror cabinet makes it clear how modern mirror cabinets not only offer perfect storage space, but can also set visual highlights in the bathroom with their design and innovative lighting concepts and immensely promote the comfort of a bathroom.

After all, colors are increasingly finding their way into the bathroom, and not just in the form of wall colours or furniture surfaces: the ceramics are also becoming colorful, or as in our example of Villeroy & Boch's new washbasin from the Loop & Friends series, black (deep black ebony ). Colours that make homely statements and catapult the bathroom into elegant living room-like spheres. We say: Let the Living begin!

In addition to the three trends from The Bathroom Experience identified by Pop up my Bathroom – Smart Bathroom, Green Bathroom, Living Bathroom –, the physical installation at Frankfurt Exhibition Centre is also showcasing approx. 30 new products from the ISH digital 2021. An interactive 360-degree tour allows visitors to browse through the trend installation for ideas and new launches from the numerous ISH digital 2021 exhibitors who have made their latest products available for the purpose.

In addition to the architecture, the sanitary ware and the bathroom furniture, mirrors make a significant contribution to how a bathroom looks. It's about much more than having enough storage space in the bathroom. It's about quality, aesthetics and wellbeing. With a modern and rectilinear design, the Royal Match mirror cabinet from Keuco harmonizes with virtually any style. The LED lighting on the sides can be dimmed to any level with an electronic sensor switch and thus, as an indirect light source, contribute to the right atmosphere.

On the occasion of ISH digital 2021 again many beautiful new products were presented. For 2021, Villeroy & Boch is presenting its bestselling Loop & Friends range in a familiar yet new look: the washbasins are more slender, the bathtubs more stylish. One special highlight is the 3 x 3 x 3 concept: three shapes, three mounting options, three colours. There’s a new colour concept too, based on expressive matt shades in addition to white: deep black Ebony, gentle Graphite Grey and a warm shade of beige called Almond – strong colours that set the stage for creativity and personality.

Click here for the Pop up my Bathroom Instagram account.