He is not
just a legendary rockstar but also a award-winning photographer: Through his
images, Bryan Adams wants to take a stance on connectivity and hygiene
awareness in controversial times. With attention to details, Adams takes an
intimate look at togetherness for Kaldewei: By following simple hygiene
standards, we join hands—with our family, our friends, our partners.
August, six people of different gender, ages and backgrounds came together in a
Berlin photo studio. Under running water, distinctively strong hands touched
sensually. An intense collaboration between Bryan Adams and Kaldewei evolved
through the project “natural union”. With his empathetic and professional
vision, Adams staged the 2021 washbasin collection and developed
characteristically and emotionally strong images with an urgent message.
“Natural union” may seem at odds with the commandment of the hour for social
distancing at first stance. But if we take our responsibility towards each
other and our environment serious, we are closer than ever, is the message
behind the campaign. “We are all naturally connected and have a responsibility
to look after each other and the environment - everyday actions like washing
your hands have never been more important,” says Bryan Adams about his photos.
his musical work, Bryan Adams is an award-winning photographer with a nuanced
eye. His photos are often taken within his philanthropic causes. His
photographic work won him multiple accolades and were exhibited at institutions
like Somerset House, Photokina, Kunsthalle Mainz and NRW Forum Düsseldorf.
Adams has been tirelessness standing up for people in need all over the world.
Colourful protagonists: Ming and Miena
Miena invigorates the bathroom with a new color palette of blue
and violet nuances. The minimalist design allows for experiments with colors to
make the bathroom a place of retreat that feels as cozy as a living space. The
steel enamel makes the colorfully experimental washbasins an easy-to-care and
durable gem. As a playful color contrast point, the new editions of Miena
accentuate and revive the bathroom. Miena is available in „Soft Touch” mint,
„Sweet Love“ pink, „Deep Dream“ petrol, „Navyblue“ matte and 13 more colors.
Ming wants to be the epitome of subtle sophistication. Its convex
lines form a sensual silhouette, while the neutrally muted black-and-white
color range allow for a diverse scope of design. Whether for the minimalist
bathroom or experimental spaces—the classic elegance of the new Ming washbasins
leave space for ideas that make the bathroom a retreat that sustainably sparks
joy. Ming comes in four different variations: matte lava black, classic lava
black, matte alpine white and classic alpine white.