Freibad – Freedom within Four Walls

12/13

Why is a campaign about imaginary bathrooms so very successful? How meaningful is it to invent stunning images of all the things that are or could be feasible in the bathroom? Wouldn't practical tips be more suitable for creating incentives? After all, there are already so many beautiful bathrooms in ads! And aren't the benefits of modern shower toilets already sufficiently familiar to TV viewers as well?  

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