advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.
At ISH 2017 in Frankfurt, he trend platform Pop up my Bathroom will be exploring the “Individual Bathroom”. Eight contemporary trends will be presented there and each one making the bathroom look completely different.
How bathtubs have been slimmed down, why everything in the bathroom is hidden away and how to bring the freshness and freedom of a “Freibad” into the home: these are just some of the curiosities, innovations and developments that Pop up my Bathroom has brought together in the 10 trends.
Nowadays, bathrooms are not only about functionality and technology, but also about imagination. And to fuel this imagination, some of the sanitary industry’s most creative minds think up new scenarios and ideas for using and designing the bathroom.
The latest trend developments in bathroom design – that was the main topic at this year’s Pop up my Bathroom Atelier trend forum at the ISH 2015. And as announced, the programme didn’t just provide informative lectures and fascinating panel discussions; it also led to some intense debates and talks that went beyond the scope of the actual presentations.
Barrier-free bathrooms don’t exactly have a sexy image. However, it looks as if this image is about to undergo some fundamental changes soon. Because even today bathrooms that conform to the standardised definition of “barrier-free” have to look anywhere near as austere as they did just a few years ago.
At the international ISH trade fair in Frankfurt (10th to 14th March), the “Pop up my Bathroom Atelier” lecture programme will again be shining a spotlight on the latest trend developments in the sanitary industry. The Pop up my Bathroom trend forum provides an abundance of ideas, informative presentations and fascinating panel discussions with distinguished speakers and international participants.