The colourways are changing constantly. If still neutral tones were asked yesterday, today these are rather strong colours. In her presentation, Gesa Hansen gives an overview of the current color scheme in the bathroom and kitchen.
People who have to cope with physical or agerelated limitations know just how important a safe and easy-touse bathroom is when it comes to their independence and wellbeing. In his lecture Jens J. Wischmann talks about current developments of barrier free bathrooms.
advance of the social media age is affecting the communication channels for the
sanitary and HVAC sector too. In addition, branding is taking on overriding
importance in marketing when it comes to sticking in target groups’ minds.
At ISH 2017 in Frankfurt, he trend platform Pop up my Bathroom will be exploring the “Individual Bathroom”. Eight contemporary trends will be presented there and each one making the bathroom look completely different.
How bathtubs have been slimmed down, why everything in the bathroom is hidden away and how to bring the freshness and freedom of a “Freibad” into the home: these are just some of the curiosities, innovations and developments that Pop up my Bathroom has brought together in the 10 trends.