Information Platform for Creative Bathroom Planning, Architecture and Design
Pop up my Bathroom, an initiative of the German Sanitary Industry
Association (Vereinigung Deutsche Sanitärwirtschaft e.V. VDS) and
Messe Frankfurt established in conjunction with the ISH, is an
experimental platform for architects, bathroom planners, interior
designers and journalists.
˝Let's talk about the bathroom. Every single day.˝ With this goal in mind, the ˝Pop up my Bathroom˝ campaign that was launched to accompany the world-class ISH 2009 trade fair in Frankfurt has now gone online permanently with extended content and functions. The International Information Platform for Creative Bathroom Planning, Architecture and Design, to call it by its full name, is co-financed by Messe Frankfurt and sponsored by the VDS.
Pop up my Bathroom aims to provide bathroom planners, architects, interior designers, trend researchers, industry players, dealers and tradesmen with new impetus for modern bathroom planning and point out the possibilities it holds for the bathroom culture of an individualistic society. The focus is on material and colour trends, unusual ideas and reference projects as well as the latest innovations and products from brand-name manufacturers. Survey results, statements, interviews and an interactive trend archive put the finishing touches to the wide-ranging content. The site also integrates various social media.
to explore and illustrate what possibilities the bathroom can offer people as
an aesthetic and functional space. On the one hand, it gives experts a chance
to find out about new developments, on the other hand it aims to convert the
designs it develops into pictures that will be understood all over the world. The
website www.pop-up-my-bathroom.de has therefore been expanded into a
continuously updated blog that serves as a communication platform. Until the next ISH opens its
doors, it informs professionals and interested consumers not just about the Pop
up my Bathroom trends but about the latest developments in various segments of
the sanitary industry as well.