ISH digital 2021: keeping track of developments via future-oriented topics
Against the background of the Covid-19
pandemic, the world’s leading trade fair for HVAC + Water will bring the
sanitation and HVAC sector together online from 22 to 26 March 2021.
The aim: to link exhibitors, visitors, experts and journalists for five
days, to offer high-grade content and to present a comprehensive
programme of events.
The dates have been noted: in March, the world will look to Frankfurt am
Main – digitally at least. Nowhere else is so much expertise, and so
much supply and demand, to be found at the same time every two years as
at ISH. And ISH digital 2021 is sure to be no different. There, the
international sanitation and HVAC sector will meet to exchange
knowledge, to present new products and to reveal the latest solutions
ISH generates impulses
The Green Deal is one of the important, future-oriented subjects to be
discussed in the energy section of ISH digital 2021. Naturally, the
heating solutions and systems that make a decisive contribution to
achieving climate targets will also be shown. And, within this
framework, the ISH Technology and Energy Forum will take a detailed look
at current political trends in the heating market.
Additionally, the spotlight will also be on the enormous significance of
ventilation and air-conditioning equipment, especially in the light of
the on-going Covid-19 pandemic. Ventilation technology can help reduce
and filter the concentration of corona aerosols to a large extent by
constantly mixing indoor air with fresh air and thus greatly cut the
risk of infection.
The water section will focus thematically on drinking-water hygiene and
the trend towards hygiene in the bathroom. With dirt and bacteria
resistant surfaces, touch-free operation and hygienic electronic bidets,
the sanitation industry presents smart solutions to meet the increasing
expectations on hygiene – no matter whether for hotel bathrooms, public
toilets or private lifestyle bathrooms.
‘Pop up my Bathroom’ takes up the top themes and will exclusively
present three long-term bathroom-design trends at ISH digital 2021. The
three trends set to have an enduring influence on the design and
construction of bathrooms over the coming years are: ‘.Smart Bathroom’,
‘.Green Bathroom’ and ‘.Living.Bathroom’. With a new leitmotif, ‘Inside |
Outside’, the initiators of the bathroom-trends presentation aim to
draw attention to the growing influence of innovative technology ‘behind
Digital hub for business contacts
At ISH digital 2021, exhibitor participation will comprise two modules: the ISH Contactor and the ISH digital platform.
The ISH Contactor is the international hub and search engine for water, heating and air-conditioning. At ish.messefrankfurt.com,
visitors can gather information about the exhibiting companies around
the clock – up-to-the-minute, informative and with the right contact
persons. With more than a million visits per event cycle, ISH Contactor
is the world’s biggest and most comprehensive guide to the sanitation
and HVAC world.
The centrepiece is the ISH digital platform, which houses the live
online event from 22 to 26 March 2021. This is where all exhibitor
activities are concentrated and intelligently linked to the offers of
Messe Frankfurt. Naturally, the contents of ISH digital will also be
available online after the event. Wolfgang Marzin, President and Chief
Executive Officer of Messe Frankfurt: “We know that every company makes
its own, individual, professional presentation. However, ISH digital
gives all companies and everyone interested the chance to meet
independently of national borders and thus make new contacts – and you
will find such a great opportunity nowhere else.”
There are three special packages for exhibitors: Basic, Advanced and
Premium, each with different features. Additionally, there is a separate
start-up package for young, innovative companies. All packages include
an attractive exhibitor presentation with products, information and
contact persons – similar to the ISH Contactor but with the addition of
chat functions and the opportunity to make one-to-one video calls with
customers. The most important feature: the intelligent, AI-aided
matchmaking with suitable business contacts for lead generation.
There will also be live and on-demand streams of the programme of
events, as well as an appointments system for online meetings between
visitors and exhibitors. During the fair, all features will be available
worldwide, around the clock and independently of time zone thus giving
visitors the chance to benefit from a host of lectures, press events,
product displays, presentations, special shows, etc., regardless not
only of time but also place.