Let’s play. We’re out to build  

virtual spaces for the bathroom of tomorrow. 

The modern bathroom is a multifunctional place where elemental needs meet the desire for a little beauty in life, the desire for a sense of security and luxury. High-tech mingles with primordial naturalness, daily routines blend with cleansing rituals. United by design, materials, architecture. 

Pop up my Bathroom gives visions a place to unfold. A team of creatives, experts and trend researchers explores the possibilities that modern bathroom design holds for the bathroom culture of an individualistic society. We gather information, discuss tendencies, allow ideas to take experimental shape. With a realistic background, but with no real barriers. 


Wallpapers for the home wellness oasis

If you’re looking to make a quick and straightforward change in your bathroom, it’s definitely worth considering wallpapers. With their modern patterns and unusual colour combinations, they provide a stylish alternative to bathroom tiles.

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Sonar: Patricia Urquiola designs the third generation of SaphirKeramik for Laufen

Sonar is the new new collection – including washstands and bathtubs – from Laufen in SaphirKeramik, designed by Particia Urquiola. 

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Rehau Crystal Mirror: mirror yes, glas no

With the Rauvisio crystal surface, Rehau is committed to the material glass. The polymer glass laminate stands out for a range of advantages compared with real glass - even as mirror. 

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Interview with designer Partick Frey: “I wanted to create a feeling of softness and warmth.”

In the interview Patrick Frey talks about the creation of the Villeroy & Boch Finion collection. 

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Duravit: ceramic glaze against germs in sanitary areas

Whether at the workplace, sports facilities or airports, hygiene requirements are high in both public and semi-public buildings. This is why they are an essential part of the respective building concept.  

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Design concept by Bette: A steel bath dressed in fabric

The German steel-enamel specialist Bette wants to bring the subject of opulence to the bathroom in a new way with the design concept of a bathtub clothed in fabric. 

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Twice by Alape: A double washstand with a functional design

The new double washstand Twice by Alape combines high functionality with a sleek design. The design by Sieger Design meets the demand for washplaces that could be used by two persons at the same time. 

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Bathroom concepts: The bathtub as centrepiece

When it comes to new bathroom furniture, the free-standing bathtub is right at the top of the wish list. There is hardly another bathroom product with such a lasting effect on the room. The trend towards the free-standing tub is now also catching on in renovations. 

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Avorio and Cemento: Two new design lines for Rauvisio mineral

With Avorio and Cemento, Rehau has expanded its Rauvisio mineral portfolio and opened up whole new worlds of design possibilities for its customers – from the evenly textured elegance of antiqui-ty all the way to concrete, the material of the modern age 

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That’s hard: The new SaphirKeramik by Laufen

With its SaphirKeramik, Laufen has presented a material innovation. The new sanitary ceramic is extremely hard and stable thanks to the addition of the material corundum and opens up completely new possibilities in bathroom design. 


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Interview Konstantin Grcic: "The prospect of working with a new material, certainly gave the project an extra edge."

With SaphirKeramik from Laufen, a new material is being launched on the market. The hardness of this material permits shapes which were previously not possible. Together with Konstantin Grcic the Swiss-based company hat designed a series of new products with this ceramic. 

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A paradigm change in design: New washbasin bowls made of SaphirKeramik from Laufen

With its delicate Saphir-bowls in the architectural Design, the Swiss bathroom specialist, Laufen, is revolutionising the design demands on ceramic washbasins. The extremely thin-walled and delicate design of the washbasin bowls was made possible by the use of the new SaphirKeramik from Laufen.  

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Duravit Green: Sustainable product ideas for the bathroom

In recent years, there has been a great change in the way in which people in industrial countries use water and energy. Duravit responds to this with innovative technology.  

Even the Duravit company history lays a focus on the responsible use of resources. This has become an essential part of every new development. It continues to give rise to new product ideas that are about to contribute to a responsible future. 

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