Let’s play. We’re out to build  

virtual spaces for the bathroom of tomorro w.  

The modern bathroom is a multifunctional place where elemental needs meet the desire for a little beauty in life, the desire for a sense of security and luxury. High-tech mingles with primordial naturalness, daily routines blend with cleansing rituals. United by design, materials, architecture. 

Pop up my Bathroom gives visions a place to unfold. A team of creatives, experts and trend researchers explores the possibilities that modern bathroom design holds for the bathroom culture of an individualistic society. We gather information, discuss tendencies, allow ideas to take experimental shape. With a realistic background, but with no real barriers. 

07/13

Interview Nexus Product Design: "With rc40, we're giving the wall an integrative function."

Ulli Finkeldey and Kai Uetrecht are Nexus Product Design and, together with bathroom furniture manufacturer Burgbad, responsible for the development of the bathroom furniture concept rc40. In time for this year's ISH, the innovative module system has been enhanced and extended by the addition of various new components. The collection gives architects and bathroom planners totally new possibilities for structuring the space commonly known as the "bathroom". In an interview, the two Bielefeld-based designers explain their ideas and visions of what living in this space can be like.  

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06/13

Neat and tidy with Duravit: Intelligent interiors for drawers

Brushes and aftershave, lipsticks and cotton pads. The bathroom can quickly become full of a whole host of different products. Intelligent interiors for drawers offer individual solutions for well-sorted storage space.  

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05/13

Joyce by Villeroy & Boch: the bathroom with apps

Individualisation remains one of the strongest trends of the present day. More and more people are taking advantage of the many opportunities to express their individuality, also in their home interiors. Villeroy & Boch has seized upon this trend and playfully interpreted it to create a new complete series for the bathroom.  

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05/13

Interview Annette Maria Sonntag: “There must be ways to make the bathroom individual and personal.”

With the Joyce collection Villeroy & Boch is presenting a concept that redefines individualisation in the bathroom and wants to give it a completely new, ground-breaking dimension. Joyce gives users diverse options to play with forms, colours and accessories and thus to shape the bathroom in line with their own individual ideas. In the interview, designer Annette Maria Sonntag talks about the development of Joyce. 

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05/13

BetteBicolour: A seam that isn’t there

For friends of freestanding seamless monolithic baths made in steel-enamel, the company Bette from Delbrück in East Westphalia, Germany, has a special optical solution: some of the series are also available in the Bicolour version, that is, in two colours. The colour changes right at the transition point between bath rim and bath body, which gives even circular baths a straight lined character trait. 

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04/13

Interview Jens Wischmann Part I: “To start with, nobody could foresee that Pop up would be such a success story.”

Busy Bathroom, Bathroom Bubble and Bathroom (R)Evolution – those are the titles of the most important developments taking place in bathroom design right now, discovered for the campaign “Pop up my Bathroom”. They describe the trends “Up close and personal”, “Room to retreat” and “On the way to an intelligent feel-good machine”. They have been compiled and described by one of the sanitary industry’s most influential umbrella organisations, the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V., VDS), in collaboration with trend researchers. In the first part of the big interview with Jens Wischmann, the managing director of the VDS talks about the progress of this campaign. 

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    04/13

    Trends 2013: Busy Bathroom

    Intimacy and shared experiences don't have to be mutually exclusive. The Busy Bathroom is the hotspot of a modern lifestyle and, with its concept, furnishings and equipment, caters to the long suppressed need for communication in the bathroom. More than anything else, the Busy Bathroom is about creating possibilities for joint, barrier-free usage, communication, multifunctionality and wellbeing, thus allowing users to share more time and intimacy with family and friends. 

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      04/13

      Interview Jens Wischmann Part II: “I'm appealing to the competence and creativity of our plumbers.”

      The second part of the interview deals with bathrooms that are planned as a whole, health-oriented bathrooms, the needs user have in the bathroom, creative consulting approaches and to talk about a wide range of possibilities a bathroom can open up and not about prices. 

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        04/13

        Interview Jens Wischmann Part III: “We want to continue the discourse about trends and developments throughout the entire year.”

        In part III of the interview Jens Wischmann talks about the importance of the bathroom, the involvement of bathroom planners and neighbouring sectors. And he gives a view into the future of Pop up my Bathroom. 

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          04/13

          Trends 2013: Bathroom Bubble Urban

          Bathroom Bubble creates boundaries in an environment where the boundaries are becoming increasingly blurred. Like an isolated bubble within a permeable living cocoon, the bathroom becomes a very private island – the perfect place to relax, think or be creative. For many people, the bathroom seems like the fi nal place of retreat in an everyday life dominated by a hectic pace and permanent availability, but also within their own four walls, which are becoming increasingly permeable to the outside world. With Bathroom Bubble, the bathroom is declared a protected area. 

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            04/13

            Trends 2013: Bathroom (R)Evolution

            When it comes to safety, convenience and individualisation, the bathroom of the future won't make any compromises. With Bathroom (R)Evolution, it's the human being that occupies centre stage and shapes his environment to suit his needs. 

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              04/13

              Trends 2013: Bubble Bathroom Nature

              What should it be like, this place where we can be alone with ourselves, where our voice echoes back to us – but where we can still get enough air to breathe and aren't shut off from nature? The Bathroom Bubble is governed by diff erent laws; when you let your mind wander here, the walls of the bathroom become permeable, allowing you to picture idyllic surroundings, wide open spaces or snug security. 

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                03/13

                A˘system addit by Alape – washplaces with its own signature

                Alape, the Goslar based manufacturer of washplace solutions, presents A˘system addit, a new modular furniture programme specifically intended for washstands. The programme combines the puristic design of Alape washstands with the variability and functionality of furniture modules that can be added on. The resulting combination options provide room for individuality and take into account the requirements of each individual in terms of washplace design. In this vein, Alape allows each custom-planned washplace to be given its own quite personal signature. 

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                  02/13

                  Plan your visit to the trade fair easily with the ISH app

                  Visitors to the internationally leading trade fair of the sanitary sector (12-16 March 2013 in Frankfurt am Main) now have state-of-the-art access to the ISH with a free application that is available for smartphones and tablets at www.ish2013.com/app. The information provided on the display makes it considerably easier to plan, take part and follow up your visit to the trade fair. 

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                  02/13

                  Grohe opens two new showrooms
                  in Barcelona and London

                  In order to be on the pulse of the market, a customer-driven brand with a cosmopolitan outlook wants to be where the action is. A flagship presence in the world’s most frequented locations and face-to-face contact with consumers and market partners are indispensable elements of success in today’s competitive environment. This is why Grohe has added two new top locations in Barcelona and London to its international network. 

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                  02/13

                  Dornbracht programme expansion: two new Water Units for individual expectations in the kitchen

                  With two new variations of its single basins, Dornbracht extends the range of the usages for the Water Units in the kitchen. They supplement the synchronised complete packages of Dornbracht sinks and fittings.  

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                  02/13

                  Duravit: Happy D.2 introduces elegance into the bathroom

                  Reduced, architectural design is becoming increasingly popular in the bathroom. And this is not surprising, since it is both timeless and modern. However, with the Happy D.2 complete bathroom series by Sieger Design, Duravit is about to show that this and soft lines are not mutually exclusive.  

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                  01/13

                  ISH 2013: complementary programme with new highlights

                  The industry is gearing up to launch its new products onto the world market for the bathroom, building services, energy, air-conditioning and renewable energies at ISH in Frankfurt am Main from 12 to 16 March 2013. Parallel to the extensive range of products to be shown by the 2,300-plus exhibitors, the multi-faceted complementary programme will offer an excellent opportunity to exchange information and take a closer look at subjects of topical interest to the sector. The emphasis in all parts of the complementary programme is on sustainability and energy saving. At the same time, the fair will be distinguished by a variety of new highlights for both the water and energy sections. 

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                  01/13

                  Flatile by AGROB BUCHTAL: 5mm thin tiles for low-dust and low-dirt renovation

                  At the tile thickness, a distinction has to be made between normal (8 to 11 mm), extra thick (12 mm and more for industrial and commercial areas) and thin tiles (8 mm and less). The latter has been a frequently discussed subject at special interest magazines and trade fairs again and again in the last years. 

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                  01/13

                  New Muna shower tray series by Hoesch: luxurious style combined with robust stability

                  Ultra-flat, extremely sturdy and stylish: That’s what the manufacturer of bath products Hoesch calls its new Muna shower trays. The special characteristics of the new shower tray series are primarily a result of the robust material and the cleverly designed shape of the shower tray. Available in a range of sizes and shapes, they are suitable for barrier-free use in every bathroom. 

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                  01/13

                  ISH 2013 with all market leaders and additional exhibition halls

                  The World’s Leading Trade Fair for The Bathroom Experience, Building Services, Energy, Air Conditioning Technology and Renewable Energies – in Frankfurt am Main from 12 to 16 March 2013 will be distinguished by a variety of new themes and special events. “Resource conservation is the subject around which everything at ISH 2013 revolves and, therefore, the focal point of all product segments”, says Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt.  

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                  12/12

                  Pop up my Bathroom: Photoshooting finished

                  The bathroom has never been pervaded by such an overwhelming sense of freedom as during this year's Pop up my Bathroom project: an extremely forward-looking concept for future development tendencies, make-believe bathroom scenarios (who's ever heard of a beer garden as the backdrop for a bathroom?) and, above all, an abundance of open sky.  

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                  12/12

                  Whirl and enjoy: wellness in wind and weather

                  When it's wet and cold outside, cosiness in our own four walls ranks high in the popularity stakes. Then a whirlpool bath is particularly agreeable. With its wide choice of whirlpool systems and bathtubs, Kaldewei enables customers to create their very own feel-good programme. 

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                  12/12

                  Grohtherm 2000: the next-generation thermostat

                  With its Grohtherm 2000 thermostat, Grohe aims to offer its users not just enhanced safety and extra convenience but responsible sustainability as well. With an aesthetic water flow and functional tray, the thermostat aims to present itself as a modern and flexible all-round solution for the bathtub and shower. 

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