Pop up my Bathroom: Photoshooting finished

12/12

The bathroom has never been pervaded by such an overwhelming sense of freedom as during this year's Pop up my Bathroom project: an extremely forward-looking concept for future development tendencies, make-believe bathroom scenarios (who's ever heard of a beer garden as the backdrop for a bathroom?) and, above all, an abundance of open sky.  

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Pop up my Bathroom:
The trend forum for creative bathroom design

06/12

“Pop up my Bathroom” is an information campaign by the German sanitary industry. Under this unusual motto, we aim to inform professional bathroom designers, architects and the media about trends in the bathroom – both in terms of consumers’ needs and developments within the sector. 

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Interview Jans Wischmann:
“Hey! I need this room!”

05/12

On the occasion of the ISH in Frankfurt, the world’s leading fair for the entire sanitation, heating and air-conditioning sector, Jens J. Wischmann, managing director of the VDS, explains the revolutionary ideas behind the pictures and headings of the new “Pop up my Bathroom” campaign. 

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Making of Pop up my Bathroom

05/12

The photo spreads show bathrooms in unusual places: an old factory, a greenhouse, a castle. They are intended to represent different environments – an urban setting, a life in the midst of nature and a luxuriously dignified ambiance. The scenographies are meant to remove the bathroom from its conventional context so as to reveal its creative potential. Each of the spreads establishes an emotional relationship between the respective trend concept and the user, whose fantasies – with the emphasis on my bathroom – have been turned into reality. 

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