This summer is a hot one. We’re desperate
to cool off – in the sea, a crystal-clear mountain lake or the sauna. Sauna? That’s right –
because if you want to cool down, there’s nothing like working up a sweat first.
With its Colour Selection study at the ISH
2019, Pop up my Bathroom proved it has its finger on the pulse. The VDS communication campaign was taken up by
the entire industry – and the essentials have now been published in the form of
a trend book.